The winner of the 'Where Next' campaign will be announced on Feb. 21, 2023
Multi-awarded single malt scotch whisky maker, Glenfiddich, recently unveiled to the Philippines its “Where Next" campaign, aimed at inspiring others to step out of their comfort zone and encourage them to embrace challenges to create meaningful growth.
Through this campaign, Glenfiddich hoped to ignite the “Filipino Maverick spirit,” inspiring it to breakthrough into the world.
“Being the World’s Most Awarded Single Malt Scotch Whisky says a lot about how much we constantly push ourselves out of our comfort zone to be better. We believe everyone possesses this Maverick spirit - one that inspires them to always look at ways to improve, aiming for the next stage in their personal and professional growth,” said Brett Bayly, regional brand ambassador for Glenfiddich in Southeast Asia, at the media event unveiling the roster of “mavericks” for the "Where Next" campaign.
Chosen to inspire the Filipino audiences with their breakthrough endeavors are these selected Mavericks corresponding to each value:
- Gil Bien, Cuboid (Bayanihan) – a production designer, artist, and innovator. With the Philippines being in the Pacific typhoon belt, Bien created a budget-friendly, easy-constructed, and typhoon-resilient housing for the challenged Filipino community.
- Ma. Leonelle De Leon – Sandoval, EveGrocer (Diskarte) – founder of a startup that pushes sustainability in our day to day consumption as a solution to the rising global plastic problem.
- Reginald Phelps Laguna, Cleenvent (Aruga) – chief technology officer of the startup that offers an energy-based technology to a common household challenge. In the long run, the team aims to offer a wider range of innovations for households that lead a sustainable, healthier, and better quality of life.
- Bernadette De Los Santos, Bidibidi Enterprises (Likha at Katha) – an artist, entrepreneur, farmer, and environmentalist, who runs an enterprise that inspires women to break through the entrepreneurial scene by reliving a forgotten artform.
The initiative will wrap up with a culminating activity on Feb. 21, 2023. The event will recognize the top Maverick, whose idea is most sustainable, valuable, and groundbreaking – worthy to be unveiled into the world.
To access more information on Glenfiddich, follow Glenfiddich on its Instagram page (@glenfiddichsea).