Welcome to the Magentaverse.
On Dec. 2, Pantone Color Institute announced it pick for the Color of the Year 2023. A hue representing bravery and fearlessness, Viva Magenta 18-1750 is a vivid color that represents joy and new narratives.
Viva Magenta, which came from the red family, also marks the “Magentaverse,” Pantone’s exploration of the “dynamic between artificial intelligence and human creativity.
“In this age of technology, we look to draw inspiration from nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” Leatrice Eiseman executive director of Pantone Color Institute, said. “Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, Pantone 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
What do you think of Pantone’s latest color prediction?