Simultaneous with the holding of the 2022 Manila International Fashion Week last Oct. 28 was the awarding of winners of the first-ever Manila International Fashion Film Competition in Okada Manila.
Three foreign and eight local fashion films vied for the awards at stake which sought not only to recognize the quality of the short movies but also the creatives behind the scenes, such as the designers and make-up artists.
Designer John Guarnes, one of the event's founders, said the fashion film genre is very new to the Philippines but it should be explored by young film directors as it will give them "another platform to showcase their creativity and talent."
He added that making fashion films can be a revenue-generating opportunity for those in the industry, especially as they can make documentaries or films about fashion labels and brands.
Entries to the fashion film competition were approximately three minutes in length. Aside from being fashion-centric, they also focused on the music, culture and beauty of the subjects. The films can be viewed in the Youtube channel of Ganap International.
Here are the winners:
Local fashion films -
Best Picture – Patayak Rutay
Best Director – Dave Cecilio
Best Actor – Lance Raymundo
Best Actress – Riza Oben Dormiendo
Best Music – Alas Cuatro
Best Fashion Designer – Nash Leeho
Best Cinematography – Patayak Rutay
Best Hair and Makeup Artist – Alas Cuatro
Chivas Fashion Film Choice – Lady in Red
Foreign fashion films -
Best Director – Basher Khalifeh
Best Foreign Film – Synthesis
Best Editing – Arab Message
Best Visual Effects – Synthesis
Best Fashion Designer – Jean Charles Zakaria
Best Hair and Makeup Artist – Arab Message
Best Music – Synthesis
The board of judges was composed of international actors Tyler Gallant, Sean Cronin and Said William Legue; social media influencer/model Susana Damouni; actress and director Mi Kwan Lock; Alain Zirah, founder of Les Off de Cannes; Robby Carmona; Jojo Urquico; and Raymond Villanueva.
The holding of the MIFW, the Manila International Fashion Film Competition and FAME Awards were for the benefit of the FAME Foundation headed by celebrity lawyer Maggie Garduque. The group seeks to assist the recovery of those in the fashion and events industry who were affected by the pandemic.
Manila International Fashion Week was produced by Sir George Salon of director Larry Asistin, Ganap International Magazine and White Canvas Events Co.