A fitting welcome for a multi-hyphenate showbiz royalty

Published September 22, 2022, 2:23 PM

by MB Lifestyle

And it’s Alex Gonzaga for Ever Bilena

Alex Gonzaga has already made a mark in the world of entertainment with her exceptional skills as a TV host, comedian, actress, author, and vlogger. That is why for an entertainer of her caliber, it’s only fitting to be welcomed into a new family in a big way—and Ever Bilena is doing just that!

This Sept. 19, 2022, the country’s leading cosmetics brand holds “Alex in Everland” to officially launch Alex Gonzaga as its newest endorser. The celebration, held at the Prosperity Room, Eton Centris, features her newest online video which highlights some of Ever Bilena’s new products.

But apart from that, attendees finally saw and even tried these products in the flesh, which are touted as hybrid makeup products that give users the best of both skincare and cosmetics. 

According to Ever Bilena Cosmetics, Inc.’s Chief Sales & Marketing Officer, Denice Sy-Munez, “The Ever Bilena Plus range puts the *plus* in your usual makeup routine.” Each product contains innovative active ingredients formulated to benefit skin as it conceals blemishes and controls oiliness for a medium to full coverage makeup look, and nourishing hair benefiting serum-infused cosmetics for the brows and lashes.

Ever Bilena first dove into skincare during the last quarter of 2021 with its EB Plus Micellar Water and EB Lip Must Lip Mask, and sustained it with a complete skincare collection that consisted of a Low pH Cleanser, an exfoliating Glycolic Acid toner, six Booster Serum variants, and a Ceramide sealing cream.

This time, they marry skincare and makeup with their premium line of base and eye products. Ever Bilena’s EB Plus launch currently highlights five new product lines: the EB Plus Fearless Serum Liquid Foundation, the EB Plus Wide Awake Caffeine Concealer, the EB Plus Two Way Cake Serum Foundation, EB Plus Shape and Set Brow Serum Duo, and the EB Plus Super Charge Liner and Lash Serum.

1. EB Plus Fearless Serum Liquid Foundation (P325)

This serum-infused liquid foundation has a broad spectrum sunscreen filter, Titanium Dioxide, moisturizing actives such as Glycerin and Vitamin E, and an innovative anti-aging antioxidant, Coenzyme Q10 (CoQ10) also known as Ubiquinone. The coverage is lightweight on the skin, but provides buildable medium coverage. 

The EB Plus Fearless Serum Liquid Foundation comes in five wearable shades: Dusk, Oriental, Pearl, Vanilla, and Warm Honey.

2. EB Plus Wide Awake Caffeine Concealer, P265

The EB Plus Wide Awake Caffeine Concealer is infused with caffeine, as the name suggests, which helps depuff the under-eye area as it conceals dark circles. It comes with a metal roller applicator for additional soothing and cooling benefits. It comes in three shades: Oriental, Vanilla, and Warm Honey.

3. EB Plus Two-Way Cake Serum Foundation, P250

Ever Bilena’s best-selling two-way cake made even better, now under the EB Plus line, infused with Squalane and Vitamin E to help improve the appearance of wrinkles and fine lines while moisturizing skin. It also utilizes Kaolin to help absorb excess oil and consists of two broad spectrum sunscreen filters, namely Titanium Dioxide and Red Iron Oxide. It comes in two shades: White Beige and Oriental.

4. EB Plus Shape and Set Brow Serum, P275

Shape and set brows easily with a retractable brow pencil that comes in a teardrop-shape pencil tip and a clear liquid brow gel. This dual-ended brow product is infused with Vitamin E, Vitamin C, and Keratin to help nourish brow hairs. It is available in four shades: Brunette, Cappuccino, Chestnut, and Honey.

5. EB Plus Super Charge Liner and Lash Serum, P275