Twitter revealed the most talked about Korean dramas and movies, and countries tweeting the most about K-content this year.
During the Content Marketing Summit 2022 in Seoul, YeonJeong Kim, the head of Global K-pop & K-Contents Partnership at Twitter, presented Twitter’s influence in spreading K-pop and K-content around the world.
“K-content’s growth on Twitter follows the explosive growth pattern K-pop showed. Twitter’s strength, which allowed K-pop to expand its territory globally over the past few years, is expected to contribute to K-content spreading globally,” she said.
Kim was invited as speaker at the summit and spoke about “The Future of K-pop & K-content.” She said that tweets related to K-content grew 546 percent over the past 10 years. She added that communities which were formed based on K-pop have now been expanded to other categories such as movies, dramas, and webtoons, leading to the globalization of K-content.
She added that K-content has gone beyond Asia and is expanding in North America, Europe, and Latin America through social media and digital platforms.
Countries tweeting the most about K-content
Based on Twitter data from Jan. 1 to Aug. 18 this year, the top 10 countries that tweeted the most about K-content are South Korea, Thailand, US, Philippines, Indonesia, India, Malaysia, Brazil, Japan and the United Kingdom.
Placing 11th to 20th are Mexico, Canada, France, Vietnam, Spain, Singapore, Italy, Turkey, Germany and Peru.
Most tweeted about Korean dramas
Kim said the appearance of K-pop stars such as Kim Sejeong of “Business Proposal,” Lee Junho of “The Red Sleeve,” Lee Jieun (IU) of “Broker” and Ok Taecyeon of “Hansan” led the surge in related tweets among fans around the world.
The drama “Our Beloved Summer” recorded the most number of tweets on the day BTS V’s soundtrack “Christmas Tree” was released.
In addition, there was a tendency that dramas based on webtoons such as “All of Us Are Dead” and “Our Beloved Summer” led to conversations about both dramas and original webtoons.
From Jan. 1 to Aug. 18 this year, the top 10 most talked about Korean dramas on Twitter are JTBC “Snowdrop,” starring Jung Hae-in and BLACKPINK’s Jisoo; tvN’s “Twenty Five Twenty One” starring Kim Tae-ri and Nam Joo-hyuk; and SBS’ “Business Proposal” starring Ahn Hyo-seop, Kim Se-jeong, Kim Min-kyu and Seol In-ah.
Placing 4th to 10th are “All of Us Are Dead” (Netflix), “Our Beloved Summer” (SBS), “Semantic Error” (Watcha), “Extraordinary Attorney Woo” (ENA), “The Red Sleeve” (MBC), “Our Blues” (tvN) and “Squid Game” (Netflix).
Most tweeted about Korean movies
The most tweeted about Korean movie in the world from Jan. 1 to Aug. 8 this year was “Broker” starring Song Kang-ho, Gang Dong-won, Bae Doona and IU.
Placing second to 10th are “Hunt,” “The Witch: Part 2. The Other One,” “The Roundup,” “Emergency Declaration,” “Alienoid,” “Decision to Leave,” “Hansan: Rising Dragon,” “Parasite” and “On the Line”
Kim said Twitter’s fandom culture is leading the globalization of K-content.
“Fans from all around the world are leading the globalization of K-content by sharing conversations about it on Twitter in real-time. Wherever you are, whatever you’re watching, people are able to talk about it on Twitter” she said.