PH leading sports retailer resumes growth

Published August 10, 2022, 5:42 PM

by Bernie Cahiles-Magkilat

Toby’s Sports, the leading multi-brand sports retailer in the country, has jumpstarted its latest round of growth with the opening of three new store locations following the full reopening of the domestic economy and a bustling fitness and wellness trend among Filipinos.

Toby Claudio, president of Quorum International Inc. (QII), the parent company of Toby’s Sports, noted that the addition of three more stores in the past three months was made even more significant as it came on the heels of a global pandemic that forced many local and international retailers to close physical stores across the country.

With the opening of Toby’s Sports SM Lipa and Toby’s Sports SM Grand Central, both of which are under it’s growing franchise business, Toby’s Sports brings its total of franchise stores to 20, making up over 30 percent of the retail chain’s total stores in the country.

With the ongoing health and wellness trend brought about by the pandemic continuing to be the primary driver for the sports and fitness market, Claudio said Toby’s Sports believes “This is an opportune time for it to solidify its hold on the market, hence its plans to open more stores in the coming months and years.”

“We are excited to open new stores after putting our expansion plans on hold because of the pandemic,” said Claudio.

“Helping Filipinos become champions through sports and an active lifestyle has always been our advocacy and it’s never been as relevant and important than it is now. There is a strong resurgence of sports participation, and the reopening of sports facilities allows us to continue to bring the power of sports and fitness to millions of Filipinos nationwide.”

The three new Toby’s Sports stores are located in SM Lipa, SM Grand Central Caloocan and SM Cabanatuan. The opening of three stores in consecutive months signaled the company’s determination to pick up where it left off and continue to strengthen its footprint, now totaling 58 stores across the country.

Apart from the opening of new physical stores, Toby’s Sports continues to grow its eCommerce business, which saw significant growth during the pandemic. In addition to its own eCommerce site, Toby’s Sports has also strengthened its multi-channel approach by opening its own malls in the Lazada and Shopee marketplaces as well as e-commerce storefronts for its affiliate brands Runnr and urbanAthletics.

Toby’s Sports plans to further grow and future-proof its retail business by moving towards an omni-channel strategy, introducing services and innovations that will allow its customers to have a seamless experience across all its sales channels. This includes offering a Click & Collect option in its eCommerce site that will allow customers to order from and have the option to pick up their orders from their preferred store.

“This kind of shopping flexibility is the best way we can leverage our large network of stores. And with our renewed focus on customer experience, it will really make purchasing and returning products from our online stores even faster and more convenient” Claudio said.