This new makeup brand can help you look better in less than 5 minutes

Published July 25, 2022, 11:31 PM

by Jane Kingsu-Cheng

Here’s what to expect from this homegrown label

Two women got together to put up a beauty brand with Filipino and Asian skin in mind. Co-founders Joy Go and Carmina Sanchez-Jacob agreed that their products have to be inclusive, reasonable, and available. With these in mind, they put up OTG Easy Beauty with products that can help people achieve easy beauty on-the-go.

“OTG Easy Beauty was created by women, for women. We aim to create makeup products that can offer quality and affordability at the same time,” explains Go. Sanchez-Jacob adds, “Nowadays, the definition of beauty is becoming more expansive and intertwined with an individuals’ sense of well-being. As such, we create cruelty-free, multi-use, and functional pieces that provide users the ease of doing their makeup and help them to focus on more essential things in their day-to-day life.”

Made in Korea, OTG Easy Beauty boasts of quality ingredients and rich pigments that last long. Part of its goal is to produce zero waste by using unnecessary and wasteful packaging. The first collection consists makeup products for brows, eyes, lashes, and cheeks.

Brow Stick Duo
It comes with a retractable kohl gel pencil that glides easily and a spoolie to fix your brows. The teardrop-shape pencil helps create natural hair-like strokes. Rice bran oil that’s rich in Omega 3 and 6 help nourish brow hair, too! Comes in Latte, Espresso, and Ash, for P295.

Precise Liner Duo
This comes with a brush liner and a built-in eraser. Waterproof, budge-proof, and smudge-proof, it also has pro vitamin B5 that helps improve skin elasticity and hydrate the skin. The eraser is heaven-sent as it can remove mistakes with a few swipes. Available in Jet Black and Espresso.

3d Fiber Mascara Duo
With plant-based oils that nourish and moisturizes the lashes and Oleic acid that aids in calming and repairing the skin, this mascara protects, prevent breakage, promote fuller lashes with its volumizing and lengthening capacity. Available in Jet Black or Espresso for P395.

All Over Creamy Blush Stick Duo
This comes in a universal shade with non-comedogenic ingredients that helps prevent clogging of pores. The detachable blending brush helps blend the blush well on your cheeks. It can also be used as eyeshadow and lipstick, too! A satin finish that’s priced at P695.

Check out their store here, and avail of discounted bundles. Follow them on Instagram for more updates.