LOOK: Sustainable innovations from this French beauty brand

Published July 19, 2022, 9:52 PM

by Jane Kingsu-Cheng

Guerlain proves that it’s possible, with perfumes that are refillable!

The pandemic has pushed most companies to divert their attention and focus toward improving their products, and one such company is Guerlain. In 2021, they launched their Beelab, a research platform that’s dedicated to the bee, bee products, and skin repair—all led by internationally renowned researchers.

New and improved
This 2022, the French company introduces an even better double-chamber serum (originally released in 1994 with one sold every minute in 2020) and named it the Double R Renew & Repair Advanced Serum. It’s made with 96 percent naturally derived and active ingredients with proven efficacy. The hero? The bee and its radiance-restoring white honey concentrate combined with resurfacing AHAs and PHAs (that works on reversing sun damage, reducing wrinkle appearance, and keeping moisture in the skin), and the latest technology augmenting the natural properties of honey and honey bio-polyfermentation that delivers youthful radiance.

Guerlain Director of Research Dr. Frédéric Bonté believes that, “Skin that heals poorly from within is skin that ages faster.” And this is where Abeille Royale comes in as Guerlain researchers have discovered how to harness the power of honey in terms of skin repair. In fact, French surgeon Professor Descottes has been using honey bandages to treat wounds, inspiring Guerlain to pursue this discovery.

Over the last decade, discoveries have indeed been made, including the use of honey and royal jellies that effectively repairs the skin. They’ve also discovered the legendary black bee honey from Ouessant island, and three more honey variants from unspoilt islands of Corsica in France, Ikaria in Greece, and Aland in Finland.

The combination of these honey is what is now referred to as the Dynamic Blackbee Repair Technology that energizes the nerve cells, accelerating the skin’s natural repair system. And this can be found in their latest and improved product, Double R Renew & Repair Advanced Serum. Tests results also reported to 47 percent greater cell mobility in less than 24 hours, promising radiance peeling effects and youth correction lifting-effect technology.

First, the peeling effect comes in the form of lamellar gel that gently exfoliates the skin with its high concentration of white honey with illuminating properties. Second, the lifting effect with the use of the Dynamic Blackbee Repair technology that accelerates the skin’s natural repair system. Test results reveal lasting hydration for 48 hours, reinforced skin barrier for 24 hours, and instant tightening effect.

Another thing one should note is how this product is made with 96 percent naturally derived ingredients, keeping the two formulas in its most natural state and only combining it when it’s about to be applied on the face. And let’s not forget to talk about the fragrant smell, an added delight to this application. Its honey scent is by the House of Guerlain’s master perfumer Thierry Wasser with floral notes that connects us to where the bees thrive.

Last, but not the least, is how Guerlain was able to package this double serum into a two glass bottles. Not only does this add a touch of luxury to the product, this move also helps reduce plastic waste with 20 percent of the container coming from recycled glass.

Scent-sational
Here’s another exciting range from their perfume line, the Aqua Allegoria line champions sustainability with fragrances that are made with 95 percent natural origin. The secret? Alcohol from organic farming with the use of beetroot!

From its wide range of perfumes comes a new fragrance, the Nerolia Vetiver that’s refreshing with its fruity woody floral scent. Encapsulated in a recycled glass bottle with eco-consciousness in mind, they are now refillable with just one press of a button.

Guerlain is a member of the independent organization Union for Ethcial BioTrade (UEBT) since 2021. This organization certifies actions related to the exclusive sourcing of natural ingredients. Guerlain commits itself to ensuring that 100 percent of its 40 iconic raw materials are produced by sustainable supply chains and certified by the UEBT by 2026.

 
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