Hotel101: First homegrown hotel brand to expand overseas

Published July 15, 2022, 7:10 PM

by Manila Bulletin

Last June 30, 2022, DoubleDragon Corporation’s subsidiaries DDPC Worldwide Pte. Ltd. and Hotel101 Worldwide Private Limited has executed and paid the required payment deposit in the sales contract signed for the purchase of a prime 9,000-square meter land for its first international Hotel101 development located in Hokkaido Prefecture, Japan. 

The upcoming Hotel101-Niseko is expected to be patronized by local domestic travelers in Japan, and foreign tourists from other countries as well as Filipino travelers who visit Hokkaido for leisure as the site is accessible for Filipino travelers via just a few hours of flight from Manila to Sapporo New Chitose Airport.

Niseko is famous worldwide for its powder snow and Kutchan Town where the property is located. It is one of the foremost areas of heavy snowfall reaching 13 meters on average with some of the driest and lightest snow in the world. Because of its northern location, Niseko is internationally renowned for consistently delivering good falls of light powder snow and a long ski season that stretches from late November until early May. 

Hokkaido is the northernmost island of Japan. During summer, Hokkaido stays cool with average temperatures of about 20 degrees Celsius and is famous for its nature scenes, panoramic flower fields, and hot springs. 

View of Niseko Hokkaido Japan during winter.

Hotel101 rooms globally are intended to be typical or similar in size and look catering to the mid-end market, enabling a highly efficient booking process allowing guests to know exactly what to expect in a Hotel101 wherever it may be located. The concept patent of Hotel101’s pioneering condotel concept has already been filed and the Hotel101 trademark and country specific domains have been secured in various countries globally. 

The Hotel101 App for both Apple iOS and Android that is designed to efficiently work in multi countries is currently being developed. Hotel101 adopts dynamic pricing on its room rates similar to airline tickets where its room price moves up and down depending on the real time supply and demand on the chosen date of booking.

Hotel101’s Happy Room

The Hotel101 concept allows DoubleDragon to generate revenue and income twice, first from the pre-selling of the Happy Room units, then second after the project is constructed, it generates long-term recurring revenue from hotel operations. 

Hotel101-Manila in 2021 achieved an average occupancy rate of 96.03 percent. 

DoubleDragon envisions the homegrown Filipino Hotel101 brand to become world-class in all standards and create job opportunities to Filipinos who reside in the Philippines or abroad. 

 
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