New digital services and sustainability efforts launched for a better shared future

Published July 13, 2022, 9:36 AM

by Len Amadora

Starbucks Philippines unveils their initiatives for 2022 and beyond. The company introduced new digital services and sustainability efforts to help give back to the planet while enhancing its customer experience.

Starbucks Sustainability Commitment Environment

“We are very excited to be introducing these new initiatives for sustainability and digital innovation.  Through these efforts, we can connect with our customers better, and focus on the well-being of our planet to create a better shared future,” said Jamie Silva, Senior Manager for Marketing, Digital Customer Experience & Loyalty at Starbucks Philippines.

Earning rewards will now be easy for customers as Starbucks Rewards ties up with Grab and Lazada. Starting June 23, a seamless integration with Starbucks Rewards will allow customers to earn 1 Star for every Php40 spent on Starbucks orders. Every 100 Stars collected converts to a free Starbucks beverage or food reward, redeemable in stores.

To provide a greater connection and convenience to its customers, Starbucks eGifts is now available through GrabGift and GLife. Customers can now digitally send Starbucks favorites to their loved ones. eGifts from GLife can be used to pay in Starbucks stores while eGifts from GrabGifts can be used to purchase orders from Starbucks on GrabFood. Starbucks eGifts can be purchased starting at Php 100 on GrabGifts and Php 300 on GLife.

Starbucks FoodShare was launched in the Philippines last March in 40 participating stores in Metro Manila. Through its ongoing partnership with Grab, stores can connect with Grab drivers to pick up and deliver food donations daily. Donations go to  Philippine Food Bank Foundation, a local non-profit organization, to be distributed to select beneficiaries within Metro Manila daily.  Starbucks aims to continuously expand the program to more  stores outside Metro Manila and serve more communities.

To support programs that create meaningful impact, both locally and regionally, Starbucks Foundation commits a $30 million investment in the Global Community Impact Grants by 2030. For Starbucks Philippines, a total of $70,000 in grants have been awarded to Gawad Kalinga, HOUSE Foundation, and Teach for the Philippines. These grants will be directed to hunger relief and youth development programs from 2nd half of 2022 to 1st half of 2023.