Cybersecurity attacks, multiple channel access, and customer privacy remain among the top challenges for organizations in the Asia-Pacific region, a reason why they should adopt customer identity access management (CIAM) solutions, according to a May 2022 International Data Corporation (IDC) white paper sponsored by Okta.
The white paper “The Role of Customer Identity Management in a Digital-First World” also shows that 72% of APAC organizations realize the need for digital-first strategies like CIAM, and 56% of digital-first industry leaders have already deployed advanced CIAM approaches.
Despite the positive trend, Todd McKinnon, CEO and co-founder of Okta, still sees room for growth regarding CIAM adoption. “The reason we are investing and doubling down in Asia is that organizations in the region need tools for their workforce and have adopted the CIAM strategy, which resulted in acceleration,” McKinnon said during a June 28 virtual media roundtable.
“This is just the beginning. There is a broad spectrum of companies. Although leaders have adopted CIAM, we have a long tail of organizations that have a big opportunity to adopt CIAM, accelerate, and become part of the next wave of leaders in their respective industries,” he continued. The white paper also shows that digital-first leaders with advanced CIAM maturity organizations are 1.5x more likely to overperform in the region.
Established in 2009, Okta is an independent and neutral company that deviates from the old way of delivering identity systems where organizations are locked into a platform and not given a choice. “We have made our name on the concept of being the first and only neutral and independent identity platform that helps customers adopt the right technology for their strategy,” said McKinnon.
Over a decade ago, McKinnon and co-founder Frederic Kerrest foresaw a future where organizations consume services from various providers instead of building their own data centers and networks. For that setup to reach its full potential, these organizations would need an applications and systems monitoring platform for cloud and software-as-a-service applications.
Okta also realized the problem of identity and complexity of taking these cloud applications and pulling them into Windows and on-premise networks. That is where the identity challenge became apparent, and building an identity platform would be the way to unlock cloud adoption and associated technologies.
Okta offers an identity system that comes pre-integrated into anything. With more than 7,000 deep integrations to applications and infrastructure providers, customers do not have to spend too much effort. Through Okta’s system, customers can connect and integrate easily, regardless of the platform, such as Slack, Zoom, Microsoft Teams, or anything in between.
As things move to the cloud, identity and security become hard to control based on a network using traditional firewalls and rules. As more and more people rely on technology at work and in their personal lives, every digital experience, whether it is consumer or enterprise, comes down to identity.
“Identity becomes the foundation of enabling companies to adopt technologies and user trust during a time when people distrust big organizations and governments. If you have a good identity system in place, you have a good foundation to reconnect with your users, and they believe that your platform is user-friendly and secure,” McKinnon added.