Figaro, Cebu Pacific revive partnership

Published June 28, 2022, 3:16 PM

by James A. Loyola

Figaro Coffee and Cebu Pacific have re-invigorated their partnership to serve an upscale blend of specialty coffee just for Cebu Pacific in-flight passengers.

The Figaro Group said it is very proud to be partnering with the Philippines’ leading airline, Cebu Pacific, since they are both proudly homegrown Filipino brands that aim to show to the world the high-quality products that local companies produce.

Figaro Coffee and Cebu Pacific relaunch partnership

“Together with the Cebu Pacific team, we have created a unique coffee blend that passengers will love,” said The Figaro Group Business Development Manager Victoria Reyes.

She added that, “We are using freshly roasted and freshly ground pure coffee beans for the formulation. Packed into a special teabag packaging, it is very simple to prepare and tastes amazing. We are very excited to re-launch this together with Cebu Pacific to delight onboard passengers.”

Together with other inflight snacks and drinks, customers will be able to purchase this on Cebu Pacific’s flights, both domestic and international, for only P100.

“Now that more people are flying, we want to ensure we cater to our wide customer base as we gradually rebuild our inflight offerings,” said Cebu Pacific Vice President for Marketing & Customer Experience Candice Iyog.

She added that, “We hope guests look forward to this premium Figaro and Cebu Pacific blend inflight, a taste of homegrown Filipino coffee in the skies.” Reyes noted that, “We look forward to continue working closely with Cebu Pacific and our institutional clients to offer high quality and affordable food solutions.”

Figaro Coffee is a brand under The Figaro Group, a firm listed at the Philippine Stock Exchage, which also counts Angel’s Pizza and Tien Ma’s Taiwanese Cuisine under its portfolio.