Mondelēz International has renewed its partnership with advocacy group Save Philippine Seas (SPS) for educational materials on waste management. Mondelēz International commits that by 2025, 100% of its packaging will be designed to be recycled. The company also aims to support net zero waste through improved systems, aiming for a circular pack economy. They believe in education, of shaping recycling habits early on in childhood so that everyone can contribute to reducing waste today and in the future. This year, the two have collaborated with Miming and Friends, an all-Filipino and homegrown YouTube channel focused on providing valuable lessons to kids through animation and songs.
The Miming and Friends YouTube channel is the creation of Miming and Fwends Animation Studios, formed by partners Ramon and Meryll del Prado from Dumaguete, Negros Oriental, “The values we espouse through Miming and Friends very much align with the values of Mondelēz International and Save Philippine Seas. We are thrilled about this partnership as it fully synergizes with the greater goal of having responsible children as they grow up to become mindful adults.”
Last June 8, 2022, on World Oceans Day, the first episode (in a series of five) of Miming and Friends supported by Mondelēz International was released. It talks about the importance of segregating waste at home, to ensure they don’t end up in the ocean.
SPS, an organization that aims to empower citizens towards environmental consciousness, serves as consultant and advisor to the Miming episodes on waste collection. “We are delighted to work with Mondelēz International and Miming and Friends for educational videos and songs about caring for our environment, particularly in helping shape waste collection habits early on among children,” shares Anna Oposa, SPS Executive Director. “We support waste collection projects in communities, and we also know that early education plays an important role in empowering everyone to prevent marine litter.”
Oposa ends, “On behalf of Mondelēz International, we would like to invite everyone to watch the first episode of our joint effort, and hope kids and adults alike learn from it.”
You can watch the first episode of this partnership through this link: https://youtu.be/Y2W0jPg2JBk.