Instant commerce startup Supah, business unit of social commerce startup SariSuki, has started operations in the Philippines, making it the first digital rapid grocery delivery service in the country.
SariSuki Co-Founder and CEO Brian Cu said at the Supah launch Tuesday, June 23 that Supah guarantees quality grocery items delivered within 15 minutes covering a range of popular snacks, condiments, beverages, fresh produce, dry and frozen goods, among others.
“Our business puts tremendous value on our customers’ time and needs. We see doing the grocery as effortless, time-saving and economical, while still making it possible to attend to other things. Thanks to our efficient ecosystem of suppliers, vendors and riders, we are able to fulfill this commitment without a delivery fee,” said Cu.
Lance Gokongwei, President and CEO of JG Summit, and board director at SariSuki, noted that Supah offers great potential as it tries to address the consumers’ evolving needs in grocery shopping by finding the optimal balance among several critical factors like speed, assortment, value, and convenience.
“This innovative technology will help shape the future of grocery shopping in the country,” said Gokongwei.. JG Digital Equity Ventures (JGDEV), the corporate venture capital arm of JG Summit, is an investor in Sarisuki.
The rise of instant commerce, whereby companies promise to deliver groceries and other curated essentials in 15 minutes or less has accelerated during the pandemic. Unlike traditional retailers, who deliver from stores or warehouses, instant commerce companies deliver directly from smaller format dark stores that are located strategically in high density areas.
Assortments of different products, from international and local brands, are made available in the Supah App. This includes a rich selection of premium items across various food, beverage, household, personal care, home care, and pet care segments.
Supah operates everyday from 7:00 a.m. to 2 a.m. Delivery services are initially available in the following areas in Metro Manila: Makati City, Bonifacio Global City, Taguig, Pasig City, Mandaluyong City, San Juan City, Binondo district in City of Manila, and both New Manila and Timog areas of Quezon City.