The Philippines’ first multiscreen and real-time interactive TV channel, PIE (Pinoy Interactive Entertainment), a partnership between the Globe Group and ABS-CBN, airs Monday, May 23.
PIE will give traditional viewers a new kind of experience as it combines the strengths of content and technology, , ABS-CBN chief operating officer of broadcast Cory Vidanes maintained.
The channel brings together BEAM, 917Ventures, tradigital entertainment company KROMA and the country’s leading storyteller and content creator ABS-CBN.
PIE will be accessible to 11 million digital TV households in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio, and nearby provinces through partner station BEAM.
Its shows target "the young and young-at-heart", with 21 hours of fun game shows, talent and variety programs, series, and talk shows every day.
"We made our programs interactive so viewers can participate through TV and mobile devices," she explained. "We believe that they are integral slices of the PIE."
People who watch the programs become, not just viewers, but a well-engaged community that plays an active role in storytelling, game shows, and talk shows, says KROMA Entertainment chief executive officer Ian Monsod.
KROMA, an entertainment company owned by 917Ventures Retirement Fund, is backed by the digital ecosystem of Globe Telecom Inc.
"Whether on their TV sets, laptops, desktops, or mobile devices, PIE is accessible to Filipinos who want to try a new way to consume—and play with—the shows they love,” he added. “Filipinos long for collective fun, and PIE hopes to fill that gap.”
To celebrate its launch, PIE is giving away P10 million in cash prizes to viewers for three months, starting from its launch date.
**media**