TVS Philippines open newest flagship lifestyle store In Bulua, Cagayan De Oro City

Published May 14, 2022, 11:49 AM

by Inigo Roces

TVS Motor Company is making its presence felt in Mindanao, via the surge in demand for products under the TVS brand. This welcoming prospect has led to the opening of the most recent TVS Lifestyle Store in the city of golden friendship, Cagayan de Oro, through trade ally, Rhean Motor presided by its president, Engr. Edgar T. Lao and Operations Manager Mr. Wilmer Bilbao.

“Our partnership with TVS Motor Company will further strengthen our dominance in the market place. Partners in providing world class products at affordable prices to every Filipino,” said Engr. Edgar T. Lao, Rhen Motor Center Inc. President.  “With the on-going implementation of Government rules and regulations, it is our edge among other players that TVS King meets Euro 4 Emission Standards for sustainability and environment-friendly requirements.”

From left: Vaibhav Srivastava, Regional Business Head-ASEAN / Country Manager-Philippines; Edgar Lao, CEO of Rhean Motor Center; J Thangarajan, TVS Motor President Director; S Venkatachalapathy, TVS Motor Chief Representative; SB Sridhar, TVS Head of the New Product Development; and Debajyoti Mukherjee, 3-Wheeler Production Head.

This TVS collaboration with a leading player is a move to build up brand presence and brand experience though its products and services.

Mr. Vaibhav Srivastava who is at the helm of Sales and Marketing for TVS in Asia shared that, “With the opening of a new lifestyle store in Cagayan de Oro, our current and prospective consumers will only be assured of an even enhanced customer relations.”

“The move also brings TVS to a more accessible space to our clients in this part of Mindanao,” he adds. “The new lifestyle store features a bigger and better office space, showroom and servicing facilities in the southern part of the Philippines. We are very positive, with the opening of this lifestyle store, we are being closer to our objective of attaining market leadership in the Philippines.”

Accompanying Mr. Srivastava in this assertion are: TVS Chief Representative, Venkatachalapathy Swaminathan together with National Sales manager, Gary Grant Gomez . Working for the local segment with Mr. Gomez is Regional Manager, J’miel Lhevinne A. Opiano, and warehouse & logistics operations manager, Jolly Barreto Aquino.

The Grand Opening was also graced by TVS Motor Company President Director PT, Mr. J J Thangarajan. According to him, “The opening of the the TVS Flagship Store in CDO is to cater the growing demand of TVS 3-Wheeler TVS King Euro 4 as it dominates  the Mindanao market. The the flagship Lifestyles Store ensures superior sales and after-sales experience to the customers in CDO Cluster.”

The TVS Brand conjures market leadership in the country by reimagining business partnership with its growing assembly of local dealers. The company carries this out through superior products, support and up to date facilities to underscore business expansion.

There is a plan to open a sixth brick and mortar in Tagum City, Davao, adding to the existing store locations in Trento, Montevista, Balangasan and Pagadian, with the newest in Bulua, CDO.

These TVS Lifestyle Stores carry the latest models from the TVS inventory. Among its fleet are very affordable options for personal transportation and the two wheeled delivery sector. The company also expedites the promotion of lifestyle products: the NTorq and RR 310 for brand identity.

The future will dictate premium products to be added to the products available for local patrons. With the guise of an after sales team, aptly named TVS Cares, this dedicated and very accessible post purchase department is at the disposal of consumers and a medium for brand promotion as well.

TVS motor Company is here in the Philippines to provide total customer satisfaction by giving the customer the right product, at the right price, at the right time.

 
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