Ninja Van Group has collaborated with DPDgroup to launch their first-ever E-commerce Southeast Asia (SEA) Barometer Report 2021 – Uncovering SEA online shoppers and delivery preferences. The report highlights the purchasing habits of SEA online shoppers as well as their desired shopping experience from purchase to delivery.
Since the pandemic began two years ago, SEA has seen an increase of approximately 70 million online shoppers, with the figure expected to reach 380 million by 2026**. In the last year, Ninja Van Group has delivered approximately 2 million parcels per day across the region covered by this report, corroborating the broader observation of massive e-commerce growth.
As shoppers acclimatized to online shopping, they also engage in cross-border retail. More than half of the respondents have bought from foreign websites, and most have expressed doing so several times. Besides purchasing from within the immediate SEA region, many shared that they have purchased from other Asian countries such as China, Hong Kong, Taiwan, Japan and/or South Korea. This consumer behavior is a strong signal for online retailers to look beyond their shores and expand their customer base regionally or even globally.
The online shopping experience ends only when the shopper is in possession of the desired purchase. Delivery, being the final stage of online shopping, contributes significantly to the overall experience. 89% of those surveyed shared that they would like to know the delivery company that delivers their parcels. The information provides a level of reassurance and some sense of service guarantee to them. Many also expressed a strong desire for real-time parcel tracking, reflecting the need for services and tools that enable shoppers to tailor delivery experiences to suit their needs.
The E-commerce SEA Barometer Report 2021 reaffirms Ninja Van Group’s commitment to understanding the needs of its shippers and shoppers to provide hassle-free deliveries. With its dominance in Southeast Asian e-commerce logistics, the Group continues to nurture an ecosystem that provides value-added services and tools to ensure a seamless experience for all its users.
To access the E-commerce Southeast Asia (SEA) Barometer Report 2021 – Uncovering SEA online shoppers and delivery preferences, please visit the media centre.