It is now home in the music division of KROMA, a tradigital entertainment company passionate about creators, talent, content, and technology. KROMA is backed by leading digital solutions platform Globe.
The music label, a Filipino sister label of Asian-American media company 88rising, has been instrumental in putting the Philippines on the global music map amid the pandemic. It expands the presence of artists of Filipino descent through artist development, music distribution, and music rights management.
“Only two years since its launch, Paradise Rising has been true to its ambition of providing a platform for Filipino talent to be recognized on the global music stage. Now the names Ylona Garcia and Guapdad 4000 can be heard offshore, with respectable brands trusting them and millions of fans worldwide listening. This is just the beginning. 2022 will see a more powerful and border-breaking music experience,” said Denise Seva, Head of LiveMNL and Music at KROMA.
Filipino-American hip hop sensation Guapdad 4000 was the first artist signed by the young label. Guapdad 4000 is also the first Paradise Rising artist to release a full-length project through the 1176 album, in collaboration with Grammy Award-winning Filipino-American producer !LLMIND.
Her newest single, “Entertain Me,” is the theme song for Neon, the new Filipino agent in Valorant, the popular first-person shooter game of Riot Games. It is her biggest release so far, with 14 million streams on Spotify and 4 million views on YouTube.
Paradise Rising was launched in 2020 with the debut mixtape “semilucent,” featuring five local artists Kiana Valenciano, Massiah, Jason Dhakal, Fern., and Leila Alcasid, who specialize in different music genres.
It returned with a sophomore five-track EP “semilucent 2” in 2021, with a brand-new roster of talented artists. They are Filipino-Canadian R&B duo MANILA GREY, Filipino R&B singers Steven Peregrina and daze, rapper Curtismith, and Filipino-American artist Christian Alexander. The EP also includes a collaboration between Filipino-American producer Manila Killa and Malaysian singer-songwriter Yuna.
To learn more about KROMA and Paradise Rising, visit https://www.kroma.ph.