Forbes Korea releases 2022 Power Celebrity 40 list led by BTS, BLACKPINK


Forbes Korea released its 2022 Power Celebrity 40 list of the most influential and highest paid people in Korea.

The Power Celebrity 40 is the Korean version of the Celebrity 100 list by US Forbes magazine, which ranks the highest paid celebrities.

Forbes Korea's 2022 Power Celebrity 40 list includes (clockwise from top left) BTS, IU, BLACKPINK, Park Seo-joon, TWICE and Lee Min-ho (Instagram)

Forbes Korea’s list is based on celebrities’ annual income (50 percent) and their media, social media and broadcasting influences (50 percent). All four indicators are calculated to come up with the total score.

BTS and BLACKPINK ranked first and second, keeping their positions just like in 2021 on the list.

BTS took first place with a total score of 892.1. This is the fourth time that BTS topped the list after 2018, 2020 and 2021.

Forbes Korea said income is based on estimates of celebrities’ income from broadcast, advertisement, movies, drama, music, performances and salaries.

Under income, BTS placed first. Forbes Korea based its estimate on The Wealth Record’s data that placed BTS’ 2022 income at $100 million.

BTS also ranked first in social media and second in media but did not rank in the top 10 in broadcast.

BLACKPINK placed second overall with a score of 423.1 points. Among the four indicators, Ranked second in social media and income, and ninth in media but out of the top 10 in broadcasting.

There are first-time entries on the list. They are Oscar winner Youn Yuh-jung (No. 8), broadcaster Ahn Jung-hwan (No. 14), “Squid Game” star Lee Jung-jae (No. 18), “ The Penthouse: War in Life” actress Lee Ji-ah (No. 19), actor Park Eun-seok (No. 24), actress Jeon Mi-do (No. 27), singer Lee Seung-yoon (No. 34), singer Lee Mujin (No. 35), broadcaster Irene (No. 36), actor Ahn Hyo-seop (No. 37) and trot singer Kim Hee-jae (No. 39).

Here are Forbes Korea’s 2022 Power Celebrity 40, their scores and comparison to 2021 ranking:

1. BTS - 892.1 points

2. BLACKPINK - 423.1

3. Son Heung-Min - 309.0

4. Ryu Hyunjin - 257.2

5. Lee Chanwon - 170.8

6. Lee Seung-gi - 137.6

7. Lim Young-woong - 134.4

8. Youn Yuh-jung - 128.8

9. Yoo Jae-suk - 127.3

10. Jang Minho - 126.1

11. IU - 115.3

12. Park Seo-joon - 113.2

13. Jang Yoon-Jeong - 111.5

14. Ahn Jung-hwan - 97.8

15. Kim Yeon-koung - 95.3

16. Jung Dong-won - 91.2

17. TWICE - 89.5

18. Lee Jung-jae - 77.7

19. Lee Ji-ah - 76.6

20. Lee Min-ho - 75.0

21. Kim Soo-hyun - 74.6

22. Suzy - 72.7

23. Kim So-yeon - 72.1

24. Park Eun-seok - 70.9

25. Young Tak - 67.9

26. Kang Daniel - 66.8

27. Jeon Mi-do - 65.3

28. Han So-hee - 62.2

29. Song Hye-kyo - 52.4

30. Son Ye-jin - 49.1

31. Song Ga-in - 47.6

32. Rain - 46.4

33. Park Shin-hye - 43.6

34. Lee Seung-yoon - 36.5

35. Lee Mujin - 35.3

36. Broadcaster Irene - 34.6

37. Ahn Hyo-seop - 28.6

38. Kim Hye-soo - 21.7

39. Kim Hee-jae - 16.1

40. Park Bogum - 14.8

Forbes Korea’s Top 10 Korean celebrities based on income

1. BTS

2. BLACKPINK followed

3. Ryu Hyun-jin

4. Son Heung-min

5. Kim Soo-hyun

6. Park Seo-joon

7. Suzy

8. Yoo Jae-suk

9. IU

10. Lee Jung-jae