BTS, Adele on our bucket list – Live Nation PH

Published April 27, 2022, 9:49 PM

by Annalyn S. Jusay

Rhiza Pascua, newly-named managing director of Live Nation Philippines, and Roger Field, president of Live Nation Asia-Pacific.

The Philippines’ biggest concert promoter,  Music Management International (MMI)  has merged with Live Nation, a major global entertainment company which also owns Ticketmaster. 

There will be “major announcements” in the coming months of upcoming concert acts, but  a top executive admitted that working on  possible concerts in the Philippines of Adele and BTS are on the agenda.

Rhiza Pascua, the newly-named managing director of Live Nation Philippines, said Adele and BTS are on the top of her bucket list of artists who would perform in the Philippines. “I would hope to bring a lot of the acts back like Coldplay too,”

Pascua, who was the founder and CEO of MMI before it was acquired by Live Nation recently, revealed that in the past, a concert of Madonna, U2 and Coldplay were also on her bucket list and these all came true.

Since establishing MMI in 1996, Pascua has largely been credited for putting the Philippines on the touring map of the world’s top artists. MMI has promoted the most number of sold-out concerts in Asia, including Harry Styles, Bruno Mars, Maroon 5, the Chainsmokers, Dua Lipa, and many more.

Photo credits: Jasper Lucena of Live Nation Philippines

Roger Field, president of Live Nation Asia-Pacific, flew into town to celebrate the launch of Live Nation PH in The Fifth at Rockwell, Makati City. He said the acquisition of MMI is a “proud moment for the company” and signals a lot of working ahead together, especially after the global pandemic effectively shut down live performances and concerts, bringing the industry to a halt.

“Rhiza is a formidable operator and has put the Philippines firmly on the global touring map. We have a long-standing and successful relationship with MMI, and the launch of Live Nation Philippines is the natural next step in our committed growth in the Asia-Pacific region. The next couple of years are going to be huge,” Field added.

Pascua revealed that Live Nation PH will not only bring in foreign acts to perform here, they will also work on showcasing local acts to other countries. “With the launch of Live Nation Philippines, the sky’s the limit,” she added.

The two executives agreed that the live concert scene is slowly getting back to normal as more regions open up, and music fanatics definitely miss going to the shows a lot.

As  the world’s leading company for live entertainment, Live Nation operates more than 270 concert venues globally, where it also sells 500 million tickets in an estimated 40,000 shows and more than 100 festivals  per year.