H&M's Garment Collecting is back!
According to Fashion Revolution, over 100 billion pieces of clothing are produced every year. What regular shoppers may not know is that it takes a lot of resources from nature and extreme labor to produce that amount of garments. While we stock out closets with new clothing finds, what we discard goes straight to the trash. And it is reported that 11 million garments go to landfills—that’s only in the UK.
The fashion industry has been one of the many contributors to waste pollution, that is why many organizations are campaigning for it to adopt a more circular business model by giving new life and recycling unwanted clothing. Among the many that are doing just that is H&M. To continue its mission, the global fashion retailer is bringing back its H&M's Garment Collecting.
Unwanted clothes and textiles can now be donated at any H&M store, and in return, the brand will reward a 15 percent off voucher to participating shoppers. These donated garments are then sorted into three categories—Rewear, Recycle and Reuse—by I:CO (I:Collect), “a respected global solutions provider and innovator for collection, reuse, and recycling of used clothing and shoes.”
“Around 50-60 percent are sorted for re-wear and reuse and 35-45 percent recycled to become products for other industries or made into new fibers,” H&M Group says. “We continued collaborating with partners to make use of the remaining three to seven percent. For example, we’re collaborating with Really to create new garment collecting boxes from recycled textiles. We never send textiles to landfill.”
Visit H&M’s Facebook page to know more.
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