Lazada celebrates 10 years of pioneering e-commerce in PH

Published March 15, 2022, 7:35 AM

by Manila Bulletin Entertainment

Marking 10 years of trailblazing the growth of eCommerce in Southeast Asia, the region’s leading eCommerce platform Lazada invites shoppers on a personalized journey through Time Machine, an in-app feature celebrating special moments that added to consumers’ lives across the years.

In a 10th anniversary special, Lazada’s LazLive channel also packs in 10 hours of non-stop live stream programs, exclusive giveaways, and celebrity performances at its signature Super Party, counting down to Lazada’s Epic 10th Birthday Sale that starts at midnight on March 27.

Laz go back in time for an epic eCommerce journey!

As Lazada celebrates some of the biggest eCommerce milestones in the Philippines over the last 10 years, it also invites shoppers to embark on their very own personalized Lazada journey with the app’s Time Machine feature. 

“Spurring the growth of Southeast Asia has been at the heart of Lazada’s mission since our inception as a pioneer of eCommerce in this region. As we mark our 10th anniversary this year, we also celebrate the businesses and communities that make up our ecosystem, for it is their trust in us that has enabled Lazada to become integral to the everyday lives of Southeast Asian consumers as we are today. The Time Machine in-app feature is our way of reminiscing shared moments and thanking everyone for being on this amazing journey with us through the years.

Looking forward, we also remain committed in our trajectory to chart sustainable growth across our ecosystem and deliver value to our consumers’ lives – from investing in local competencies and enabling livelihoods to uplifting consumer experiences.” said Raymond Yang, Chief Operating Officer of Lazada Group.

With the Lazada Time Machine, users can unlock recent lifestyle insights and discover which of the nine unique shopper profiles they match with, to join in the celebrations of epic moments, big and small, spent on the Lazada App. Check out the Lazada Time Machine feature on the Lazada app and collect additional Lazada Epic 10th Birthday gifts when you share your #MyLazadaTimeMachine profiles on your own social media channels.

“We are proud to be commemorating 10 years of investing into the Philippine digital economy, becoming a top trusted lifestyle destination. In the road ahead, we will continue to empower more MSMEs to transform and scale their businesses. At the same time, with the increasing high-quality assortment and Shoppertainment offerings, Lazada hopes to further uplift our customers’ lifestyles with greater convenience and entertainment every day.” said Ray Alimurung, Chief Executive Officer of Lazada Philippines.

It’s an epic celebrat-10-n at the Lazada Super Party!

In a 10th anniversary special on 26 March, Lazada’s LazLive channel also packs in 10 hours of non-stop livestream programs, including interactive gameshows and exclusive giveaways leading up to its signature Super Party. Online shoppers can take part in the ultimate epic Shoppertainment experience by watching the performances, playing interactive games, and winning exciting prizes—all within the Lazada app! 

Ka-Lazadas can look forward to counting down to Lazada’s Epic 10th Birthday Sale with Lazada’s Brand Ambassadors, including Alden Richards, Bea Alonzo, and SB19 together with Kapuso’s brightest stars with acts by Julie Anne San Jose, Christian Bautista, Barbie Forteza, and more!

Lazada is rolling out top trending acts and musical performances from the best artists in the entertainment industry with a fun-filled night of prizes, awards, and festivity. Three lucky Ka-Lazadas also stand a chance to become the newest Lazada Millionaires at the Super Party! In addition, Lazada is also giving away a brand-new condominium unit worth PHP 2.3M as well as PHP 18M worth of prizes and vouchers at Lazada’s Epic Super Party, which will take place from 10PM to 11:30 PM, March 26, and will be broadcasted on LazLive, GMA Network, GTV, as well as Lazada’s official TikTok, Facebook, Twitter, and YouTube accounts.

Laz get this party started!

Lazada is upping the ante on its live interactive gameshows, this time by giving online shoppers and aspiring content creators a chance to win up to PHP 10,000 weekly when they showcase their Lazada Buys at Lazada’s content creation platform LazTalent: Kaya Mo? Show Mo! Epic 10th Birthday Sale. In addition, catch the LazLive Shopping Fest shows from March 18-24 to discover early birthday treats, piso deals, and win prizes. Finally, join Rochelle Pangilinan and our LazTalent Superstars for the LazLive Super Shop-a-Thon to discover deals as low as PHP 1 and get a chance to be one of the lucky winners of up to PHP 110,000 on March 27.

Lazada also launched its latest TV commercial starring Kathryn Bernardo, Alden Richards, and Bea Alonzo, where consumers are transported into Lazada City, a vibrant and futuristic retail wonderland, to meet Lazada’s beloved mascot Lazzie and a surprise guest around a colossal birthday cake at the heart of the city to celebrate Lazada’s Epic 10th Birthday.


Lazada will also launch a #ShareYourEpic birthday social media contest across Indonesia, Malaysia, Philippines, Singapore, and Thailand. From March 10 to 22, consumers in the Philippines can share their most epic birthday wish on Facebook, Instagram, TikTok or Twitter and be one of 10 lucky winners of PHP 10,000 worth of Lazada vouchers. Visit lzd.co/ShareYourEpicWish to view the complete mechanics.

 
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