Rising singer-songwriter, producer, and multi-instrumentalist, Kenaniah, launched his debut single under O/C Records, ‘Hindi Ikaw’, on Friday, Feb. 25.
Hindi Ikaw explores what it's like loving the wrong one and the difficulty embedded in the process of ending the relationship. The title of the track captures a “painful phrase” — much like an encapsulation to the heartrending narrative of the song.
“Hindi Ikaw is about being in love with the wrong person, and it talks about how difficult it is for one to move on when such a relationship comes to an end,” he shares.
Inspired by stories from friends and personal experiences of being impulsive and falling in love at a young age, Hindi Ikaw was crafted to connect with those who relate to the trouble.
"Huwag magmadali sa isang relationship kung hindi ka pa handa para hindi ka rin mahirapan mag-move on,” he notes, talking about the message he wants to share with his listeners through this single.
Initially framed to be a “happy-vibe type of song,” Kenaniah’s prowess in arranging a piece into an "old classic” tune playing up some “mellow 80s” vibe, embellished the production of Hindi Ikaw into a sad alternative-pop song.
From posting striking covers and originals on various social media platforms, the Lipa based artist captivates people of all ages with his distinct take on indie-pop tunes. Now making his debut release as a recording artist after a year of making a mark on
multiple mediums with his notable flair, Kenaniah asserts putting up purposeful content.
Starting off with the release of his single, Hindi Ikaw, which was accompanied by a lyric visualizer directed and produced by Kenaniah himself, and an official music video directed by ER Alvin with Kean Cipriano as the creative producer, which will be released on Tuesday, March 8.
Hindi Ikaw can be streamed on digital streaming platforms, including Spotify, Apple Music, and YouTube.
The official lyric visualizer can be streamed via O/C Records’ YouTube channel. The official music video will be out soon and can be streamed on the same platform.