DAR eyes partnership with food delivery service apps to market farmers' products

Published January 24, 2022, 5:07 PM

by Faith Argosino

The Department of Agrarian Reform (DAR) is planning to partner with food delivery service applications such as Grab, Toktok, and Food Panda to help farmers easily sell their products.

In a statement released on Monday, Jan. 24, DAR Secretary Bernie Cruz said the move will help prevent agriculture products from rotting due to problems that connect farmers and consumers.

“There are some instances when the farmers just give their harvests to from heir neighbors for free because the cost of hauling them to the market is higher than the projected earnings,” he said.

DAR Undersecretary for Support Services, Atty. Emily O. Padilla said they are now readying for negotiations with various delivery services to help them with marketing or delivery of farm products on behalf of the DAR beneficiaries.

She added that the move would stop farmers from dealing with traders or middlemen who buy their products at a low cost.

DAR already has marketing schemes such as “fresh DARvest” and Enhances Partnership Against Hunger and Poverty (EPAHP), which connects agrarian reform beneficiaries organizations (ARBOs) with various government agencies and private institutions as a supplier of basic commodities.

“We need to upscale and be aggressive in our marketing strategy. We cannot just rely on the old passive system, that is, waiting for the consumers to come and buy farmers’ products. We have to bring these products right at their doorsteps,” Padilla said.

“Forging partnership with those delivery services should make marketing less burdensome for our farmers,” she added.