GMA's radio stations continue top ratings — Nielsen

Published January 14, 2022, 3:01 PM

by James A. Loyola

GMA Network reported that its flagship radio stations continued to lead in their respective categories in Mega Manila as well as in the key cities of Cebu, Iloilo, and Bacolod.

“Month after month in 2021, Super Radyo DZBB 594 remained the undisputed highest rating AM radio station in Mega Manila with a total audience share of 37.7 percent based on Nielsen’s December 2021 Radio Audience Measurement data,” GMA said.

GMA Network

The station’s total reach for December was at 1.64 million individuals, 87.5 percent of which are loyal DZBB listeners. In contrast, its nearest rival DZRH only tallied 24.6 percent or 1.1 million lower than DZBB’s reach.

The morning block was still the station’s highest-rating daypart driven by listenership from the 6 to 9 am segment.

FM station Barangay LS 97.1 Forever! likewise held the top spot in Mega Manila up to the last month of 2021. It recorded a total audience share of 29.1 percent, which was almost double its competitor Love Radio DZMB’s 15.6 percent.

The station recorded a total reach of 6.19 million listeners with a station loyalty of 72.1 percent. Still the highest-rating segment was the 12 to 2pm timeslot.

Both stations have dominated the Mega Manila airwaves since 2020: DZBB has been in the top rank since May 2020 while Barangay LS 97.1 has been number one since July 2020.

Meanwhile, according to Nielsen’s Radio Audience Measurement data for Q4 2021, Super Radyo DYSS AM emerged as the number one station in Cebu with an average audience share of 59.8 percent while its Iloilo counterpart Super Radyo DYSI AM was also the top station at 63 percent.

FM stations also posted winning numbers with Barangay FM 93.5 in Iloilo tallying 87.7 percent audience share as well as Barangay FM 107.1 in Bacolod with 55 percent.