BTS’ ‘Butter’ emerges as No. 1 in digital song sales in US in 2021

Published January 7, 2022, 10:15 AM

by Jonathan Hicap

K-pop superstars BTS’ hit song “Butter” is the No. 1 in digital song sales in the US in 2021.

MRC Data, which supplies data to Billboard for its music charts, released its “Year-end Report: US 2021,” which details the best-selling albums and songs in the US last year.

BTS (Big Hit Music)

“But even with all those changes, the music industry had lots of new releases to be excited about. Three of the year’s most-consumed albums were from new artists — Morgan Wallen’s Dangerous: The Double Album, Olivia Rodrigo’s SOUR and The Kid LAROI’s F*ck Love — while the highly anticipated returns of Drake and Adele led to two of the year’s biggest consumption weeks. And global genres like K-pop and Afro-Pop reached larger than ever audiences in the U.S. courtesy of blockbuster hits like BTS’ ‘Butter’ and Wizkid’s ‘Essence,’ respectively,” according to P-MRC Data CEO Rob Jonas in his introduction to the year-end report, which was presented in collaboration with Billboard.

According to MRC Data, BTS grabbed four places in the top 10 in digital song sales in the US in 2021.

BTS’ “Butter” is No. 1 with sales of 1.88 million while BTS’ “Permission to Dance” is No. 3 with 404,000. BTS’ “Dynamite” is No. 6 with 308,000 and the Coldplay and BTS collaboration songs “My Universe” is No. 7 with sales of 287,000.

Here are the Top Digital Song Sales ranking in the US in 2021, according to MRC Data:

1. BTS – “Butter” – 1,889,000

2. WALKER HAYES – “Fancy Like” – 499,000

3. BTS – “Permission To Dance” – 404,000

4. DUA LIPA – “Levitating” – 375,000

5. MASKED WOLF – “Astronaut In The Ocean” – 325,000

6. BTS – “Dynamite” – 308,000

7. COLDPLAY X BTS – “My Universe” – 287,000

8. ED SHEERAN – “Bad Habits” – 282,000

9. SILK SONIC (BRUNO MARS & ANDERSON .PAAK) – “Leave The Door Open” – 260,000

10. THE WEEKND & ARIANA GRANDE – “Save Your Tears” – 251,000

The MRC Data report also highlighted K-pop and mentioned BTS, BLACKPINK and TWICE.

The report said, “K-pop consumption charts new milestones.”

“World music saw a 17.4% rise in total consumption year-over-year in 2021, fueled by another record year of K-Pop milestones on the charts. This included Hot 100 hits for South Korea’s BTS as well as solo hits from two members of girl group BLACKPINK and a breakthrough hit for TWICE,” according to MRC Data.

BTS

According to the report, “For the second year in a row, BTS topped the Billboard Hot 100 three times in 2021 — including for a career-best 10 weeks for ‘Butter,’ the year’s No. 13 most consumed song (sales & streams combined).”

“The group’s other 2021 chart-toppers were the Ed Sheeran co-write ‘Permission to Dance’ (one week, on the chart dated July 24) and ‘My Universe,’ a collab with Coldplay (one week, on the chart dated Oct. 9),” it added.

BLACKPINK’s Rosé and Lisa

BLACKPINK’s Rosé and Lisa (Instagram)

“BLACKPINK member Rosé scored a Global 200 and Global Excl. U.S. No. 1 with her debut solo single, ‘On the Ground,’ on the charts dated March 27. The song also debuted at No. 70 on the U.S.-based Hot 100,” according to MRC Data.

It added, “Then, Rosé’s groupmate LISA debuted at No. 2 on the Sept. 25-dated global charts with her own debut solo single, ‘Lalisa,’ which also broke the YouTube record for most video views in 24 hours by a soloist. The song debuted at No. 84 on the Hot 100 that same week. Her fellow new track ‘Money’ subsequently hit the top 10 of both global tallies and No. 90 on the Hot 100.”

TWICE

TWICE (Twitter)

“The nine-piece girl group scored its first Hot 100 chart hit with ‘The Feels,’ which debuted at No. 83 on the chart dated Oct. 16. The song was even bigger worldwide, debuting at No. 10 on the Global Excl. U.S. chart. In November, the group’s latest album, Formula of Love O+T=<3, The 3rd Full Album, entered the Billboard 200 at No. 3, marking TWICE’s highest appearance on the chart to date,” according to the report.

 
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