Haus Talk to expand to upscale, commercial spaces

Published January 6, 2022, 2:43 PM

by James A. Loyola

Affordable housing developer, Haus Talk, Inc. (HTI), is planning to expand its portfolio to include high-end, high-rise projects and commercial spaces.

The firm is planning to raise as much as P750 million from its initial public offering (IPO) of 500 million shares priced at P1.50 per share. The tentative listing of HTI shares is on Jan. 17.

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“The IPO will allow us to expand our coverage and establish our brand in areas where the opportunities in the mid-market segment lie,” said HTI President Ma. Rachel Madlambayan.

In the works are more horizontal developments in Brgy. San Roque (Eastview Homes 3 and Eastview Residences Premiere) and Brgy Baguyo (Celestis 1 and 2) in Antipolo; and Sta. Rosa (Southview Homes) and San Pedro (Southview Homes Calendola) in Laguna.

This year, the Eastview Condominiums is set to launch in Antipolo, as well as their high-end development in Quezon City, 50 Jocson residences. Also in the pipeline are developments in Mariveles, Bataan, and Calasiao, Pangasinan.

HTI Chairman Terence Madlambayan

“HTI’s growth strategy will continue to focus on offering high-quality and affordable house-and-lot properties,” said HTI Chairman and Vice-President of Business Development Terence Madlambayan.

He said they also plan to open commercial spaces that are attached to their residential developments, which would further diversify their portfolio.

These commercial spaces would be targeted for services that would benefit their communities, such as laundry, convenience stores and water refilling stations.

“HTI prides itself in building and providing quality homes for the everyday Filipino. With our IPO, we plan on continuing this on a much larger scale to help more families achieve their dream of having their own home,” Madlambayan added.

HTI President Rachel Madlambayan

Established and fully managed by the Madlambayan family, HTI’s developments cater to the “mid to low-income families who wish to live in affordable gated communities.” “When we started HTI in 2004, there were only a handful of developers for the socialized and mid-market segment,” said Ma. Rachel Madlambayan.

She added that, “We came in knowing that we would be able to provide something extra. We studied our market and we looked at the factors that affect their decision-making, their ‘sweet spot’ when choosing a home or community.”

To hit that sweet spot, Madlambayan said they manage every aspect of building a home — from procurement, construction, and financing — which also enables them to control costs and optimize the profitability of all their ventures.

The decision to go public after almost three decades and amid a pandemic comes at a time when HTI has experienced 43 percent of growth over the last couple of years.

Citing a study published last June 2021 in “Facts and Figures,” a report by the Congressional Policy and Budget Research Department, Madlambayan said there is still a housing backlog of 6.7 million, which only demonstrates the need for more affordable housing solutions such as HTI’s.

 
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