K-Fest in SM Megamall is every Korean fan's dream

If there's one thing that we all enjoyed over the past few years, it's the hallyu wave and being Korean fans of almost everything—from beauty, fashion, food, and binge watching their series.

Artwork by Ariana Maralit

SM Megamall celebrates this rich culture through their K-Fest at the ongoing Mega Fashion Hall. Inspired by the Myeongdong shopping district in Seoul, South Korea, the K-Bazaar features Korean beauty brands such as A’peiu,
Banila Co, Esfolio, Face Republic, Innisfree, Laneige, Leaders, and Nature Republic.

Even BT21 created by BTS and Brown & Friends merchandise are also there. Choose from the many products available at the venue such as figures, hair brush, sling bag, and bag charms. All available at Line Friends Collection pop-up store.

Korean food is also available, including instant ramen, hot pepper paste, soju, Korean BBQ sauce, and many more.

The video-streaming app Viu Philippines also joins the bazaar as it places many standees of South Korean heartthrobs Lee Do Hyun, Cha Eun Woo, Park Bo Gum, Park Seo Joon, and Gong Yoo. You can also pose
together with their favorite couple from popular Korean TV series such as 18 Again, True Beauty, Love in the Moonlight, and What’s Wrong with Secretary Kim?, and Goblin.

*K-Fest is one of the many exciting activities at SM Megamall. For more information, follow SM Megamall’s official social media accounts on Facebook, Twitter, and Instagram.