The Stark truth about fitness

Published December 21, 2021, 9:17 AM

by Philip Cu Unjieng

SM Supermalls President Steven Tan, Ms. Isabelle Lim, and Mr. Richard Lim.

The very first brick and mortar Stark Fitness store has opened on the 5th floor bridgeway of SM Megamall; and for a lot of health enthusiasts who had been curious about the Stark Fitness machines, equipment, and accessories that had been available exclusively online, they now have the opportunity to see the formidable range of products in a physical store. A brainchild of Ms. Isabelle Lim, it’s rather timely to have this physical store come just in time before the holiday season seriously gets underway.

Timely because, the Filipino Christmas period has always meant a succession of heavy-duty meals with family and friends. Has always meant putting on extra pounds and the willing surrender to increased calorie intake. So for those with an active lifestyle, or those just feeling guilty over all those indulgent mealtimes, Stark Fitness will have the ready answer to shedding those pounds, and efficiently working out in the comfort of your homes.

As one of the more, if not the most popular, fitness equipment brand in this part of the world, Stark Fitness has positioned itself as being the most current, of the highest quality, and yet very competitively priced. It’s a testament to this marriage of quality and affordability, that Stark Fitness has become one of the sub-brands of the dynamic Sun Group of Companies, led by Mr. Richard Lim – Isabel’s father. The Sun Group is also behind the XTREME range of appliances and home products, so it’s interesting to note that Ms. Isabelle has big dreams for Stark here in the Philippines.

Chatting with Isabelle, she made mention how multiple locations for Stark Fitness is in the works, and how eventually, they may be setting up their own gyms and health clubs. It’s a fully integrated Stark concept that forms the dreams of this young entrepreneur, who obviously is a chip off the old block… and more.

As President & CEO of SM Supermalls, Steven Tan, and his SM Megamall management team were on hand to welcome Stark Fitness. To show support for his daughter, Mr Richard Lim was present, as were brother Kevin and sister Kim, all visibly proud of how Isabelle was embarking on her own business journey.

With the stirring slogan of ‘Stark Strong, Finish Stronger’, Stark Fitness’ vision is to make active and healthy living easy and accessible for all Filipinos. The philosophy is that every person starts from somewhere, and with the right tools and guidance, everyone can reach their goals. By providing users with premium quality equipment, being fit and healthy is a dream every Filipino can reach for.

Their top of the line Treadmill.

The Spinning Bike.

Looking at the array of equipment displayed that evening, I really liked their Spinning Bike (SF-Home-SB1), the SF-PRO-T10 Treadmill, with its immersive screen, and the Stretching Machine (SF-PRO1-STRM). Their 4 Station Home Gym is the ultimate ‘toy’ to bring home, as the whole body is given a workout with this set-up.

From L-R; Mr. Richard Lim, Kim Lim, Isabel Lim, Mr. Steven Tan, and Kevin Lim.

I’ll be looking forward to hear what Stark Fitness will be doing next, as its evident that Isabelle has big plans for the brand, and given how popular health, wellness, and fitness are right now, I’m certain she’ll be taking the brand very far.

 
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