AllDay Supermarket, the fastest growing supermarket operator in the Philippines, continues to ramp up its expansion in Metro Manila with the opening of a new location in the Villar group’s Eastlake development in Sucat, Muntinlupa.
In a disclosure to the Philippine Stock Exchange, AllDay said that the chain has grown its network to 34 stores across the country with the opening of AllDay Supermarket Eastlake.
“It is with pride that we add another location to the AllDay roster. AllDay Supermarket Eastlake is yet another milestone for the group towards our continued push to bring a better, global standard of grocery shopping to more Filipinos—especially in communities such as Sucat,” said AllDay Chairman Manny B. Villar Jr.
He added that, “Locating our new supermarket in Eastlake also again reflects our synergy with the Villar group of companies. This puts our new location in an immediate position of advantage as it will serve a well-established community hungry for upgraded experiences.”
The continued expansion push of AllDay Supermarket is also in-line with the gradual return of the Philippines’ to normal after a prolonged period of pandemic and requisite recovery efforts.
AllDay sales for the first nine months of 2021 are up 22 percent to P6.9 billion from P5.6 billion in the same period last year. AllDay’s net income is also up 61 percent to P265 million from P165 million in the first nine months of 2021.
On top of tracking to turn in a banner year, signs of revenge spending coupled with the traditionally strong holiday buying from a market starved for retail experiences are abound: AllDay customer basket size is currently tracking at 15 percent higher than the first nine months of 2021.
“AllDay will continue to implement a strategy that takes advantage of our established strengths of innovation and upgraded experiences to stay ahead of the local supermarket landscape,” said AllDay Vice Chairman Camille Villar.
She noted that, “We have seen that customers now prioritize experiences over essentials. Euromonitor International’s scan of Megatrends in the Philippines reports that over half of their survey respondents prefer distinctive, elevated experiences, are shifting to quality products.”
“Our continued efforts to bring AllDay to these types of customers already has clear results, reflected in our first nine months of 2021 performance versus same period of 2020 coupled with the continued growth of our customer basket size are proof that our elevated experiences, both in-store and online, are resonating with a market that is hungry to experience in-person retail again,” she added.
AllDay Chief Executive Officer Frances Rosalie T. Coloma said “We are steadfast in our pursuit to expand the AllDay experience for a market that continues to validate our strategy of premiumization.”
“On the strength of our performance for the first nine months of the year and the continued improvement of AllDay basket sizes, we are confident of AllDay’s sustained success through our clearly differentiated supermarket concept,” Coloma said.