Smells like memories

Published December 10, 2021, 12:00 PM

by Manila Bulletin

Replica reproduces familiar Maison Margiela scents and moments of varying locations and periods

Let emotions and memories come to life through Maison Margiela scents. Launched in the country by Rustan Marketing Corporation, with its flagship store having opened at Rustan’s Shangri-la t with its luxury line of fragrances, the Replica. Smell, remember and, experience. Each Replica fragrance will transport you to a cherished moment, a memory to live or to re-live.

Replica fragrances instantly evoke images and impressions. Positive emotions that reflect our personal memories as well as our collective subconscious. Discover the full Replica line which evokes the idea of timelessness and pertinence for today or tomorrow.

Inspired by the collection of clothing and accessories, the Replica fragrances instantly evoke images, impressions, and emotions that echo the collective unconscious as well as our own personal history.

Beach Walk. Calvi 1972. Sun-kissed salty skin.

Beach Walk. Calvi 1972. Sun-kissed salty skin.

A stroll along the ocean. Feet sink into the sand. Waves brush the skin. The sun at its zenith radiates the beach. ‘Beach Walk’ evokes the memory of a summer day.

Fresh as the spray of the ocean, bergamot, lemon, and pink pepper are instantly fused. Radiant and sensual ylang ylang follows, illuminating the addictive scents of coconut milk, musk, and heliotrope. “Once united, these three notes create an accord with an almost maternal softness,” says master perfumer Jacques Cavallier. Unctuous odors reveal just a hint of saltiness.

Flower Market. Paris 2011. Crisp petal freshness.

Flower Market. Paris 2011. Crisp petal freshness.

Freshly cut flowers, wet petals, buckets, and vases brimming with water, leaves crushed on the floor, a multitude of floral compositions… Maison Martin Margiela captures the delicate fragrance of the flower market. The green freshness of just-cut stems echoes the sensuality of the floral accord. Transparent notes of freesia and Grasse rose petals dotted with water are enveloped by creamier notes of Sambac jasmine and tuberose.

“It is a bouquet of textures,” explains Cavallier. “A harmony where no flower overpowers another and beneath which one detects a touch of cedar and moss.” Like a walk through a flower market, it smells of nature at once raw and refined.

Lazy Sunday Morning. Florence 2003. Soft skin and bed linen.

Lazy Sunday Morning. Florence 2003. Soft skin and bed linen.

Silky-smooth skin, crumpled linen sheets, and the reassuring scent of fresh laundry. A heavy, enveloping floral fragrance, with notes of lily of the valley and patchouli in its purest form, melt together into a white abyss. A festival of white and creamy musk, lifted by an aldehyde note boosting the sensation of freshly washed laundry, dried-out in the blazing sunshine.

“In the beginning, there was color: white—luminous, virginal, immaculate. That was my challenge: how to convey the sensations of a color in a scent,” says Givaudan perfumer-designer Louise Turner, who experienced this overwhelming whiteness from her hotel in Florence, with a view over the Boboli Gardens. She wanted to translate the consistency of this pure color and the sheet of bright light veiling her skin, to bring a sense of luminous freshness and a white floral embrace, to generate notions of well-being and serenity. With “Lazy Sunday Morning,” time stands still, leaving only memories and sensations.

Jazz Club. Brooklyn 2013. Heady cocktails and cigars.

Jazz Club. Brooklyn 2013. Heady cocktails and cigars.

Jazz Club is woody, oriental, sweet, and intoxicating. A rich score, with a fresh vibrato at the start and a trio of pink peppercorns, citrus, and neroli. Its rum notes play with orange and bitter orange, enriched with sage. A balmy base scent, styrax is added to vanilla, tonka bean, vetiver, and tobacco leaves, lending an overall melody of leather and liquor.

“What an incredible presence these New York jazz clubs have! Melting pots of masculine scents, as exhilarating as the aroma of cigars, leather, whisky and rum… To illustrate this ambiance, I used a rum cocktail, vetiver, tobacco leaves and a vanilla pod” says Aliénor Massenet, a perfumer-designer at IFF, who created the first masculine Replica fragrance.

At the Barber’s. Madrid 1992. Shaving and leathery notes.

At the Barber’s. Madrid 1992. Shaving and leathery notes.

Louise Turner, perfume creator at Givaudan, plunged into the clean, fresh atmosphere of a barbershop. Inspired by the savoir-faire of barbers, this fragrance represents a carefully orchestrated ballet of gestures. The initial stimulating surge of basil and lavender is warmed by gentle notes of tonka beans and white musk. ‘At the Barber’s’ is a unique interpretation of fern, leaving subtle leathery and woody scents in its wake.

‘I was inspired by the memory of my father getting ready in the morning. The aromatic notes of lavender mixed with the smell of soap bubbles in the gentle warmth of the bathroom.’

“I was inspired by the memory of my father getting ready in the morning. The aromatic notes of lavender mixed with the smell of soap bubbles in the gentle warmth of the bathroom. I worked with lavender for its clean and aromatic freshness, transforming the scent with almond-like notes of tonka bean. A harmony of comforting white musks gave life to this quintessentially masculine scent, of which my Anglo-Saxon origins make me particularly fond,” says Turner.

These are just five of Replica’s arsenal of fragrances that should take you places and even into the depths of your memories. Maison Margiela Replica perfumes are exclusively distributed by Rustan Marketing Corporation.

 
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