Designed for the female foot

Published December 10, 2021, 2:00 PM

by Manila Bulletin

The Ultraboost 22 manifests Adidas’ commitment to its running community of women

 

FOR WOMEN BY WOMEN The all new Adidas Ultraboost 22, created by our all women team, has been tailored to the female foot by leveraging female foot-specific insights

Adidas Running has recently unveiled the Adidas Ultraboost 22. The latest addition to the iconic Ultraboost lineup provides runners with four percent more supreme energy return than the Ultraboost 21 for women. Designed with our oceans in mind, it includes a Continental natural rubber outsole and an upper made with yarn containing 50 percent Parley Ocean Plastic.

The launch represents a key milestone in Adidas’ long-term commitment to offer the best product to all women, through improvements and benefits that support the needs of its diverse community of women. The new Ultraboost 22 was informed by women-specific insights to provide runners with a shoe that is specifically comfort tailored to their feet.

The Ultraboost 22, created by an all women team, has been tailored to the female foot by leveraging female foot-specific insights

An all-women team of designers and product developers worked closely with the Adidas running community and testers to create the new silhouette, which marks the biggest update to the Ultraboost lineup yet. A shoe, which has been at the forefront of performance running since its first iteration in 2015, the Ultraboost 22 delivers supreme energy return technology, combined with a refined design for ultimate comfort.

HIGH EFFICIENCY The latest edition of the the Ultraboost reflects a narrower heel, a lower instep and keeps the unique S-curve heel that works in harmony with the heel counter

Tapping into women-specific insights and using an online anatomy database of 1.2 million foot scans, conducted and analyzed by footwear and technology researchers Jura, Žabkar, and Džerosk (2019), the design team identified key differences across instep height, heel anatomy, and females’ gait cycle trends and re-engineered and refined the Ultraboost last to better reflect the female foot. The new last, born from the foundations of the signature S-curve UB21 last, was fine-tuned to create a narrower heel pocket, shallower forefoot profile, and lower instep area, while the newly refined outsole is designed to help you say goodbye to overpronation.

“We created the Adidas Ultraboost 22 by taking a more holistic approach to the way we design our running shoes,” says Nora Wilimzig, senior product manager. “The Ultraboost 22 is crafted with the goal of supporting our female running community by providing them with a shoe that delivers ultimate expression of comfort and responsiveness.”

To Shaunae Miller-Uibo, Adidas athlete and two-time Olympic champion, the Ultraboost 22 represents an exciting step for Adidas Running and shows the brand’s continued commitment to provide all runners with the best product in order to support them in achieving their personal goals. “As an athlete, seeing brands innovate and push boundaries inspires me to do the same,” she says. “It’s great to know I have the support I need every step of the way.”

To celebrate the new silhouette and support the running community with reaching its goals, Adidas Running will launch a variety of exciting updates. The Hi Energy playlist, which is set to help boost runners’ energy, featuring high energy beats, will be available on Dec. 11 on Spotify.

The Adidas ‘Countdown to 22’ December challenge will support the brand’s female community around the world to change their lives through running and motivate them to kick off their New Year’s resolutions. Participants will be able to access the challenge through the ongoing Adidas Running app and sign-up, with the tracking phase running until Dec. 31. Creator Club members who join the challenge will be rewarded with 220 points.

The adidas Ultraboost is now available globallyinstore and online on https://www.adidas.com.ph/women-running-shoes.

 
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