In case you are wondering, they’re fake
For the longest time, People for the Ethical Treatment of Animals (PETA) has been advocating animal rights through a number of controversial methods, from exposing what happens in the slaughterhouses to the testing in the laboratories with no censors or filters to get people talking. Among its many foes is the fashion industry as it continues to encourage luxury labels and designers to ditch animal-sourced products and materials in their production. While many are abiding by cruelty-free fashion these days, that mission continues to this day. And while we aren’t seeing them gatecrashing runway shows, they still have ways of making people stop and notice.
In their latest release, the animal rights mocked fashion brand Urban Outfitter with the launch of their satirical online shop Urban Outraged, featuring pieces that are supposedly made of human parts.
“Genuine ‘human’ leather that doesn’t break the bank? Yes, please! Urban Outraged’s leather goods may have cost someone an arm and a leg, but at least it wasn’t you,” the organization says in a post.
Like an Ed Gein crime documentary remake, the virtual store presents loafers, jackets, a dress, and other accessories that are “designed to last a lifetime,” “shown in dark tan,” and “available in other pigments.”
“Built to appear like a real online shopping experience, its goal is to make visitors question why it’s deemed acceptable to use the skin of any living, feeling being for fashion. And yes, it’s as disturbing as it sounds,” it says on its website.
“PETA has been calling on Urban Outfitters brands—including Anthropologie, Free People, and Urban Outfitters—to stop selling cruel animal-derived materials,” it continues. “Skin is torn from cows to make leather, birds are held down while handfuls of feathers are ripped out of their sensitive skin, and sheep are often beaten and mutilated by workers—but the brands refuse to act. A lot of us need to get loud if we want to make a difference for cows, birds, sheep, and other animals suffering for clothing sold at Urban Outfitters—that’s where you come in.”
Urban Outfitters has not responded to PETA’s sardonic online store yet.
Read more about fashion’s dialogue with the animal kingdom here.