TECNO sprints to win the AI camera race

Published November 29, 2021, 8:39 AM

by MB Technews

TECNO started the TAIVOS Labs, which focuses on developing their breakthroughs for mobile imaging technology. TECNO’s labs have been involved in numerous in-depth research and analysis that contributed to many of the new camera innovations that we see today.

TECNO started the TAIVOS Labs, which focuses on developing their breakthroughs for mobile imaging technology. TECNO’s labs have been involved in numerous in-depth research and analysis that contributed to many of the new camera innovations that we see today.

TAIVOS Lab, short for TECNO AI Vision Optimization Solution Lab, was set up to enhance photography and videography through the latest technology for TECNO.

Jiangtao Li, Senior Director of TECNO Imaging Product and Head of TECNO TAIVOS Labs said, “Based on these grand objectives, our TAIVOS laboratory studies our devices extensively to make some deeper innovations that our users will enjoy and benefit from. We want to redefine how the mobile camera is perceived and what it can do for our users.”

Jiangtao Li, Head of TECNO TAIVOS Lab

TECNO added more than 200 professionals to its research team, producing more than 6,120 Evaluation Scenarios spanning 115 countries. According to Li, TECNO is putting in so much effort because it is not enough to advance technology.

TECNO TAIVOS certified cameras could reach a 4,500 fine-tuning settings using the 3A Algorithm and ISP (Image Signal Processor) module. On TECNO’s CAMON 18 Premier, these optimizations enable excellent visuals even in low-light situations.

TECNO TAIVOS Lab boasts about the advancement of the Screen Inspection Process. TECNO screens and cameras were built to provide users with the brightest and compelling colors. Li wants to democratize the pleasures of taking a good picture, and technology can be a significant aid to people looking to gain confidence in their photography skills.

Using AI algorithms for Image Super-Resolution, low-resolution images caused by digital zoom can be recovered. As a result, even for those with close to no photography skills, images on TECNO’s upcoming flagship will turn out to be more explicit, richer in detail, and more true-to-life than ever before.

CAMON 18 Premier

TAIVOS Lab has patented technologies such as the upcoming CAMON 18 Premier’s self-developed Galileo Algorithm Engine, which TECNO says will allow long distance shooting effects comparable to astronomical telescopes and pixel-level image segmentation accuracy.

Li said, “TAIVOS started five years ago when we established a project department at that time, and then we began to accumulate our data from that time. We have a huge database, and compared to the entire industry, the quality of this database is high because, firstly, it is very focused. Secondly, we are spending a lot of energy to label the data. After we accumulate and label the data, we can do so much more to improve on what we have so that our users will always have the best.”

Li concludes: “TAIVOS Lab has allowed us to enable our users to analyze and recombine photos on a pixel level, bringing out the best photos for our users. Now with the CAMON 18 Premier, we are extending this technology to video. Hardware is only half the battle. We work incessantly to improve our software to bring the best user experience to our customers. TAIVOS Lab is at the forefront of mobile imaging technology today, and we will keep you excited for years and decades to come.”

Video enthusiasts will certainly enjoy the experience of shooting with CAMON 18P’s 48MP clear and steady video camera, and its 13MP 50mm pro portrait camera. The CAMON 18 variant is another great choice for mobile videography and photography, with its 48MP multi-function triple camera. CAMON 18 also comes in an exciting new Iris Purple colorway that women are sure to love.

CAMON 18P and CAMON 18 are available at the TECNO Mobile PH Official Store in Shopee Mall, the TECNO Mobile Flagship Store in Lazada, and select TECNO stores. CAMON 18P is priced at P10,990, while the CAMON 18 variant retails for P9,499.

Also check out the ‘Movie Master’ CAMON 18 Premier with Stabilized Gimbal Camera, which retails for P15,990.

 
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