Pru Life targets OFWs in Cambodia

Pru Life UK and Prudential (Cambodia) Life Assurance PLC have teamed up in providing accessible protection to overseas Filipino workers (OFW) through a health and wealth management app in Cambodia.

In a statement, Eng Teng Wong, Pru Life UK president and chief executive officer said on Friday, Nov. 19, that their goal is to help OFWs living in Cambodia secure and build a better future for them and their families.

Pro Life UK has launched Pulse by Prudential, an all-in-one AI-powered mobile app, which will be rolled-out to about 7,000 Filipinos based in Cambodia.

“We strongly believe that OFWs should have access to products and services that will help them set up a comfortable life in the Philippines after years of working in foreign lands,” Wong said.

He also said the collaboration between Pru Life UK and Prudential Cambodia allows the opportunity for Filipinos working and living in Cambodia to be given access to life protection products.

“This will empower them to take control of their health and wealth, and help them make the most out of life,” Wong added.

Through the partnership, geo-targeted advertisements of PRUMySafety, a digital protection product available through Pulse in Cambodia, will be communicated to OFWs.

PRUMySafety provides daily cash benefits upon hospitalization, bone fracture and death benefit, against road accidents in just a few clicks.

Once OFWs have purchased the coverage in Pulse, they can also get advisory services from Pru Life UK agents who can cater to the OFWs’ needs and give them access to other protection and investment products which they can readily purchase once they go home to the Philippines.

Prior to the partnership, Pru Life UK has been helping OFWs who are waiting for their deployment and their families in the Philippines through various campaigns, mainly on discussions about their life after working overseas, savings, among others.

Pru Life UK also has a group of insurance agents called the OFW PRUTectors Club which leads these financial literacy and wealth-building sessions.

“We will continue to expand our network in different countries that will help OFWs ease their worries of having protection not only for themselves but for their families’ future too,” Wong said.