It also presents her exclusive recording of The Beatles’ ‘All You Need is Love’
“Love is all you need,” says The Beatles’ iconic anthem “All You Need is Love.” Since its release in 1967, the song’s meaning continues to be relevant to this day. Love is the only constant thing we have and is the key to making the cherished holiday season special, even in the middle of a health crisis.
To remind us about the power of love, pop music icon Katy Perry records her version of the song with the American fashion brand Gap for its latest campaign. Dubbed “All Together Now,” the campaign spotlights love, kindness, and acceptance through culture, fashion, and music.
A brainchild of Len Peltier, the brand’s global creative director, “All Together Now” is brought to life with the help of American filmmaker Mark Romanek. It amplifies the power of music and storytelling to convey a sense of love and joy that brings people together, the essence of the iconic song that inspired the campaign itself. The campaign highlights Katy as herself, a dimensional culture shaper making an impact across music, philanthropy, and empowerment—showing her fans the importance of being part of something greater than yourself.
“Music and culture have always been part of Gap’s heritage,” said Mary Alderete, global head of Gap marketing.“When Gap first opened in 1969 with the fresh idea of selling denim next to a curated selection of records, Gap also committed to a founding principle—do more than sell clothes. We’re thrilled to further Gap’s mission in partnership with global icon and culture shaper, Katy Perry.”
Apart from the music, the campaign also features the retailer’s holiday collection that is all about the ‘90s vibe, from Gap’s arch logo hoodie and oversized denim jackets and other fits to vintage soft joggers and 100 percent recycled cropped puffers in a variety of colors.
“I’m always excited to work with brands that are going the extra mile to make this world a better, happier place,” Katy said. “Reimagining one of the most recognizable and emotional songs of our time with an iconic brand like Gap, having such a special and important message, has been a dream.”
Gap's “All Together Now” campaign was launched last Nov. 15, 2021 in the Philippines.