Destination Daet: SM brings great shopping and fun in this side of Bicol


Daet, capital of Camarines Norte, is known as the Gateway to Bicolandia. Camarines Norte abounds with fish, and other marine products; while its farmlands are planted with coconut, bananas, corn, palay, and root crops.

A first-class municipality, Daet is a popular surfing and kiteboarding destination, as it has a long stretch of beach in Bagasbas. It also serves as the jump-off point for visitors to reach Calaguas Island, a tourism gem in this side of the country.

Just in time for Christmas, SM City Daet recently opened its doors in Camarines Norte, bringing great shopping, leisure, and entertainment to this bustling city in Bicolandia. It is SM Prime Holdings’ 77th supermall, and the third in the Bicol region after SM City Naga in Camarines Sur and SM City Legaspi in Albay.

SM City Daet is located in the heart of the town’s central business district.

Strategically located in a 48,590-square-meter site along Vinzons Avenue in Barangay Lag-on, SM City Daet will serve shoppers in the flourishing province of Camarines Norte, especially the nearby municipalities of Talisay, San Vicente, Mercedes, and San Lorenzo Ruiz. More than that, it will be a catalyst for employment and business opportunities in the area.

In a statement from SM, it said that the three-level 46,980-square meter mall “has a bold and sophisticated façade, featuring a vivid pattern of neutral colors accented by bold blue entrances and canopies. The front of the mall at street level is open and welcoming with large storefronts and glass entrances, and covered walkways.”

Bold floor patterns, vividly colored ceiling treatments, and elegant storefronts unite all levels of the mall.

Meanwhile, all portions of the center are linked by strategically placed escalators, elevators, and stairs, ensuring easy access to any shop, restaurant, or entertainment venue a shopper may desire. Bold floor patterns, vividly colored ceiling treatments, and elegant storefronts unite all levels of the mall. Continuous clerestories and expansive curtain walls bring ample natural light into the center, supplemented by high-efficiency LED lighting.

The SM Store, along with SM Supermarket, is SM City Daet’s major anchor.

The SM Store and SM Supermarket are its major anchors, along with SM Appliance, ACE Hardware, Watsons, Surplus, Sports Central, and Miniso. It will also have fashion boutiques, jewelry stores, bookstores; as well as a Cyberzone and service and wellness centers.

The new mall features a Food Court with specialty restaurants and international and local food chains.

Eating options include a food court and specialty restaurants and international and local food chains like Classic Savory, Kenny Rogers, Shakeys, Breadtalk, Goldilocks; as well milk tea brands Macao Imperial, Gong Cha, Chatime, and Serenitea.

Homegrown businesses have also found their way to SM City Daet. These include the Daet Flower shop and RA Beauty Shop; as well as restaurants Biggs, Biñan Fastfood, Cafe Morga, Kick Milk Tea, Lemon Jess, Round the Clock Cafe and Bakery, Mamita’s Pizza, Pley-Tito, Siennalo's, and Caramel Bakeshop.

The mall will have four digital cinemas and an amusement center for kids waiting to serve the customers when the pandemic is over.

SM City Daet will have four digital cinemas and an amusement center waiting to serve customers when the pandemic is over.

For customer convenience, there is an open parking that can accommodate 621 vehicles. The mall is also adjacent to PUV and bus terminals with local trips to towns nearby.