AllHome, the country’s pioneering one-stop full-line home center, is riding high on the spike in furniture sales- a pattern seen across the home improvement industry during the pandemic.
In a disclosure to the Philippine Stock Exchange, AllHome said Euromonitor International is projecting a nine percent compounded annual growth rate (CAGR) for furniture and homeware, driven by home-bound Filipinos paying closer attention to adjusting their spaces under the new norm and work-from-home setups.
“AllHome, has always pushed to elevate the Filipino’s experiences. It is in the brand’s DNA to elevate the design sensibilities of all our customers,” said AllHome Vice Chairman Camille Villar .
She added that, “More than providing them comprehensive convenience in a single store, we want to open up their minds to all of the possibilities available to them when they furnish their homes.”
“We believe that the home is where their stories start, and we want to enable them to really make their homes and the way they live beautiful. This was an AllHome objective made even much more important when the pandemic made people from all walks of life truly connect with their homes,” Villar noted.
In every AllHome store, inspirational design vignettes are prominently visible and constantly updated to reflect the latest design trends, as well as picturesque lifescapes meant to tease the imagination.
“At the heart of the merchandise mix of the Soft Categories for AllHome is our own philosophy of providing as many furniture ideas as possible for our customers,” explained Villar.
She said “This is achieved in-store with design vignettes in every store. Additionally, this mindset of having all the right options for the customer drives our team to constantly expand on our SKU options, sourcing far and wide, as well as pushing the development of our own in-house brands to match global design trends and standards.”
AllHome carries over 250,000 SKUS across the chain, with more than half comprising the soft categories alone. The brand also carries 42 in-house brands—an initiative to provide high-quality options across a wider price range.
For furniture alone, AllHome carries over 20,000 SKUs and 33 percent of these are inhouse brands, ranging from classic, traditional, modern and even Scandinavian furniture designs.
The home center chain also displays a keen awareness of the customers’ need to have their personal touches reflect in their furniture choices, with each AllHome store providing customization options for furniture purchases, making service truly personal.
AllHome offers this level of elevated choices and in each of the 55 stores nation-wide.
While the furniture shopping is a tactile experience that the pandemic has hampered, AllHome has also in quick order moved towards a digital transformation, ensuring that the same elevated home shopping experience translates into the online space.
AllHome has its own best-in-class online commerce platform—www.allhome.com.ph—a Progressive Web Application, allowing it to provide the same experience on any device. AllHome’s furniture offerings are also present on major third party platforms such as Lazada and Shopee.