NYC’s iconic modern roadside burger stand strolls into the suburbs of Alabang
Filipinos down south are in for a New York-style treat as Shake Shack launches its newest store in Alabang Town Center (ATC).
“The opening of a new Shake Shack is always an exciting milestone for the SSI Group,” says SSI Group, Inc. President Anton Huang. “Opening here in Alabang is particularly exciting, as we are very happy to be able to serve areas in the south, and bring locals their favorite Shack goods, whether in our ATC Shack, or in their own shacks. We look forward to becoming a part of this very special community.”
Part of the opening of its ATC location is the introduction of its new concrete dubbed Ala-Big Bang! A true representation of Alabang’s spirit, the concrete is created exclusively for ATC and is made with vanilla frozen custard blended with Bungalow Café’s Auro glazed donut, salted coffee caramel sauce, and Auro chocolate chunks. Bungalow Café is a neighborhood café bakery-style restaurant that serves quality and fresh food, inspired by flavors from NY, LA, and Manila, made with locally sourced ingredients, all crafted by hand and from scratch.
“Ala-Big Bang! was named by Shack fan, Kean Planas, the winning entry in Shake Shack’s Name that Concrete Twitter contest,” the modern-day “roadside” burger stand says. “Inspired by the packed visuals of the custard and its mix-ins, the familiar ‘a la mode’ desserts concept, and the location, Kean saw it as a representation of big, fun flavors in a dessert. The name is also reminiscent of Big Bang sa Alabang, a pop-up carnival popular among teens and adults alike back in the ’90s. Some of its top attractions were the Haunted House sa Alabang and a giant multicolored slide called the Adrenaline Rush.”
Reinforcing its commitment to Stand For Something Good, Shake Shack has collaborated with local designers and printmakers to make Shake Shack ATC a distinct community gathering place. Drawing inspiration from the open courtyards and suburban charm of ATC, this angled white Shack features a generous amount of natural light, interplay of clean lines and textured surfaces, and of earth tones used throughout the space.
A welcome contrast to the homey interiors of the ATC Shack is the wall art series designed by Plus 63 Design Co, the same creative team behind its unique construction hoarding. They lend a punch of color to the indoor dining space, highlighting a playful use of tactile objects, reflective surfaces, and bright, warm colors. Bringing these works of art to life is Primex Printers, the first Filipino printer to receive multiple awards of excellence in the prestigious Asia Print Awards. Born out of a vision by Alberto Calaquian, founder, to establish a printing company that can rival printers from abroad, Primex Printers has since then been proudly bearing the mark of “Printed in the Philippines.” Espousing the culture of quality and living by its commitment to its people and drive for excellence for over 40 years, it has flourished into a world-class printing facility catering to the Filipino, made by the Filipino.
Specialty Food Retailers, Inc. (SFRI) is the exclusive franchise holder of Shake Shack in the Philippines. SFRI is a member of the SSI Group.