GMA claims lead in TV, radio, online

Published October 22, 2021, 4:44 PM

by James A. Loyola

With its top rival off the air, broadcast giant GMA Network has asserted its dominance on television—reaching 97 percent of total TV households in the country with an estimated 82 million viewers nationwide.

Based on January to September 2021 data from Nielsen Philippines, GMA’s TV households net reach in Total Luzon is 96.1 percent with about 54 million viewers; Total Visayas at 98.2 percent with 16 million viewers; and Total Mindanao at 96.9 percent with 12 million Filipinos.

In Rural Philippines, GMA reaches 97 percent of the TV households with 36.4 million people while 96.3 percent with 45.4 million people are reached in Urban Philippines.

Additional data from MCTAM (Metro Cities TV Audience Measurement) also cited that GMA reaches nearly every TV household in Metro Dagupan at 99.5 percent net reach (with 351k viewers), Metro Cebu at 97.9 percent (with 2.3 million viewers), and Metro Davao at 99.4 percent (with 2.1 million viewers).

These key regional cities are being reached by GMA’s Regional TV channels which also have their respective local newscasts. GMA-7’s reach is further complemented by second free-to-air channel GTV.

Abroad, viewers can catch GMA via its international channels GMA Pinoy TV, GMA Life TV, and GMA News TV as well as GMA On Demand.

Combined GMA and GTV news-related programs in Total Philippines reached 95.8 percent of TV households (with 80 million viewers nationwide).

This was way ahead of the combined reach of news-related programs among its current competitors – TV5, CNN Philippines, and A2Z, which registered a total net reach of 69.3 percent (with an estimated 49 million viewers).

In addition to having the widest on-air news coverage across the country, GMA Network likewise got the highest brand trust score with 74 percent according to the Digital News Report (DNR) 2021 released by the Reuters Institute for the Study of Journalism.

Since July 2020, GMA’s flagship stations continue to lead AM and FM stations in Mega Manila. As shown in the latest Nielsen Radio Audience Measurement (RAM) data, Super Radyo DZBB 594 recorded 38.6 percent audience share for September 2021, beating its closest competitor, DZRH, which posted 32.5 percent.

DZBB’s cumulative reach was at 2.09 million listeners with 87 percent of listeners remaining loyal to the station during the month.

Meanwhile, GMA’s three YouTube channels surpass 10 million subscribers, GMA Network is 25 million strong on Facebook, has 1.9 million followers on Instagram, and 1.5 million on Twitter.

Additionally, GMA News and Public Affairs has more than 100 million followers across all social media accounts.

Based on Reuters Institute’s DNR 2021, GMA News Online – together with GMA Network –enjoys the most reach among Philippine media outlets. It registered a weekly usage of 53 percent, ten points higher than ABS-CBN News Online’s 43 percent.

 
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