Children’s overall growth is important!
Let’s face it—feeding out children healthy food can be a challenging task, and we do this at least three times a day! Charge it to food preference, lack of appetite, or just plain old brattiness, there are food groups that parents need to make sure their children get enough of.
Del Monte realized this need for both parents and children, which prompted them to form a partnership with Vinamilk, a brand based in Vietnam and is considered as one of Asia’s largest dairy companies. “We highly appreciate Del Monte’s supportiveness and cooperativeness during these times and hope that we will together develop a successful joint venture in the Philippines for mutual benefits. Vinamilk is confident that we can provide Filipino consumers, through this joint venture, with healthy dairy products, giving them more choice in nutritional products that meet international standards,” says Mdm. Mai Kieu Lien, chairperson of Del Monte-Vinamilk and CEO of Vinamilk at the joint venture announcement online event last August.
“The Del Monte- Vinamilk joint venture is a union of market leaders with a heritage and solid track record for success in their businesses. Vinamilk is the leading dairy company in Vietnam and is among the biggest in Asia, having many advantages to compete and win in the market. With Vinamilk bringing its expertise for dairy manufacturing and innovation to the partnership, DMPI, on the other hand, will leverage its extensive distribution presence across all channels in the country. In addition, Del Monte is a brand well-loved and trusted by Filipinos because we always strive to gain a deep understanding of the Filipino consumers’ needs and wants. This ensures that our products not only have a competitive advantage, they will deliver solutions for our consumers’ most important and pressing concerns,” adds president of Del Monte-Vinamilk and COO of Del Monte Philippines, Inc., Mr. Luis Alejandro.
The online press event last October 19 was hosted by Issa Litton, and it discussed how the pandemic has hampered the children’s growth in every aspect. “We live under new normal conditions. Pre-pandemic, parents limited their children’s gadgets to a few hours per day or only during weekends. These days, children are in front of computers not only for online classes, but also to do research after class or to socialize with friends since they’re not allowed to go out. With parents and children working and attending classes side-by-side, parents also have a heightened appreciation of how their kids struggle to keep their focus and energy up for school. We recognize that the world has changed, and as such, we strive to provide products that will help address emerging concerns in this new world,” says commercial head of Del Monte Vinamilk Eileen Asuncion.
This is where Del Monte-Vinamilk comes in, with a lot of variants for the whole family to choose from—Del Monte-Vinamilk Fresh Milk that is sourced from cows that are taken cared of in globally-certified environmentally friendly dairy farms, IQ Smart™ Flavored Milk has Vitamins A to aid eye function, B Vitamins to boost energy, and Omega 3 and 6 to help brain function (this comes in Vanilla, Chocolate, and Strawberry), YoGurt Drink comes in Mixed Fruits and Strawberry and has Power10™ Vitamins including Folic Acid, and Tea Bliss™ Milk Tea is made with creamy milk and real black tea in the form of wintermelon flavor, even the Del Monte-Vinamilk executives love it!
“Moms are pressured more than ever, balancing her needs with that of her family’s as they all navigate through the pandemic at home. While there is an increased need for immunity-boosting healthy food, every mom knows it’s not always easy to feed her family such, particularly if the kids are being picky about what they eat. We aim to help them with that as well,” ends marketing lead Dani Eleazar-Ocampo.
The Del Monte-Vinamilk dairy products are now available in supermarkets and groceries nationwide, and Del Monte flagship stores on Shopee and Lazada.