MOVIEGOER: Exchange artists: Greener pasture, higher pay

Published September 22, 2021, 11:08 PM

by Nestor Cuartero

Lovi Poe

You’d probably ask, in sheer wonderment.

Why do these actors shift studios, quit their former networks, forget about loyalty, and sign up with the rival camp?

Even more curious is this question from a reader: Why are they moving to ABS-CBN when it hasn’t gotten a franchise to operate?

Why is everybody keen on being part of ‘’an exchange gifts syndrome?’’ A trip to Jerusalem charade?

In recent months, we have witnessed an exodus of talents shifting allegiances, shuttling between channels 2 and 7.

Recent transferees from ABS-CBN to GMA include Bea Alonzo, John Lloyd Cruz, Pokwang, Beauty Gonzales, Xian Lim, Johnny Manahan.

From GMA to ABS-CBN: Janine Gutierrez, Lovi Poe, Sunshine Dizon. Long ago and far away, former GMA talents like Jake Cuenca, Paulo Avelino and Aljur Abrenica similarly made the move to the Bohol network.


Just like in any other ordinary work setting, people sometimes need a change of environment to improve themselves. They believe they’re getting a hold of better opportunities as they move.

Actors, just like corporate executives, creatives, and office workers, are no exception to this rule.

A change of scenery often equates to good results. Both Bea Alonzo and Lovi Poe expressed it too well when they said they’re excited to work with actors they haven’t worked with when they were tied to their former studios.

John Lloyd Cruz and Bea Alonzo

That will be refreshing, something new to viewers.

For instance, it will be interesting to see John Lloyd opposite Marian Rivera or Heart Evangelista, Bea with Dennis Trillo or Dingdong Dantes, or even younger actors like Alden Richards and Derrick Monasterio.

The combinations can be limitless, all for a better, more exciting TV-movie industry.

ABS-CBN has been quick on the draw, announcing that Lovi’s first series under Dreamscape, Flower of Evil, shall pair her with Piolo Pascual.

Lovi herself said she’s excited to work with more people from the network, like Coco Martin, Enrique Gil, Kathryn Bernardo, everyone.

The combinations to come out of these recent movements can be limitless, all for a better, more exciting TV-movie industry.


In most other cases, it is the lure of higher paycheck that makes people move. Many are under the impression that the grass is always greener on the other side of the fence. It is sometimes true, other times not quite.

Heard that Bea Alonzo closed a really attractive salary scale at GMA, enough for her to bolt ABS-CBN, which discovered and developed her as an actor for more than 10 years.

If John Lloyd Cruz is playing his cards just as well, he might be clinching a similar, if not better, deal.

JLC, who is equally adept in both drama and comedy, is set to star in a GMA sitcom and a movie or two. Speaking of that sitcom, I nominate Pokwang as one of John Lloyd’s co-stars in the planned series.

By the way, whatever happened to that scheduled reunion film between John Lloyd and Bea, then already in pre-production at Star Cinema? The film, a project of Cathy Garcia-Molina, was supposed to bring back some of the players from their old hit, “One More Chance.”

Hope it can still see the light of day sometime soon. ([email protected])