SM Supermalls remind us what Christmas is all about

Published September 17, 2021, 4:46 PM

by Jane Kingsu-Cheng

The holiday season is even more special this 2021!

What does it mean to you? It’s 100 days before Christmas, and what are your plans? SM Supermalls is doing their part by uplifting the spirits of Filipinos all over with their “100 Days of Caring.”

It’s 100 days of sending love and care to communities nearby. At the virtual event held on Sept. 16, Thursday, on FB Live and WatchSM on YouTube, SM Supermalls kickstarts the first day with pledges from SM to donate to 10,000 beneficiaries including medical frontliners, SM employees, delivery partners, and more.

Also present at the virtual launch is Dr. Gia Sison who gave a talk. A mental health advocate, she talked about how to cope in this most challenging time of our lives. Of course, entertainment was provided as well with divas Rahda, Frenchie, and Bituin Escalante singing their hearts out. They were joined by 100 artists, singers, and SM employees and stakeholders that totalled to 100 voices that care.

For more information, visit and follow @smsupermalls on all social media accounts.