Premium clothing brand welcomes an eclectic mix of creatives for a campaign to drive social change

Published September 10, 2021, 9:30 AM

by Jules Vivas

Music takes us further

American apparel Tommy Hilfiger with its denim label Tommy Jeans unveils its spring 2021 collection with a new campaign, “Music Takes Us Further.” Built upon Tommy Hilfiger’s deep-rooted history with music, the movement pays homage to the industry that helped the brand become the success it is today.

The self-shot and self-styled campaign gives a spotlight to creative arts and talents. Spanning the realms of music and activism from a vast range of ethnicities, nationalities, body shapes, and gender identities, artists share their perspectives on using music to inspire social change and contribute to a future that “wastes nothing and welcomes all.”

The latest collection is a nod to past eras of style influence. Updated with a modern flair and extended styles are the ’80s windbreaker, rugby polo shirt, and classic denim jacket. Most of the items utilize sustainable fabrics, including a 100 percent recycled denim produced from blending bedsheets with other reused cotton scraps.

The latest collection is a nod to past eras of style influence. Updated with a modern flair and extended styles are the ’80s windbreaker, rugby polo shirt, and classic denim jacket.

Over 20 creatives made an appearance in the campaign, from Grace Sewell, more known by her stage name Saygrace, in an oversized graphic T-shirt and jeans finished with black sneakers and sunny yellow sunglasses, to Melbourne-born star Justerini Sandoval aka RINI, in a graphic knit with blue jacket and beige printed pants.

Also in the campaign are UK artists J Grrey and Artan, Chinese rapper Akini Jing, US-based soul singer Annahstasia, as well as German DJs Lucia Luciano and Gizem Adiyaman, among others.

 
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