Smart Communications, Inc. recently dropped its latest TVC for Smart Prepaid headlined by K-Pop’s “It” group of 2021 TOMORROW x TOGETHER.
Fresh off the massive success of its partnership with 21st century pop icons BTS, Smart carries on by teaming up with TOMORROW x TOGETHER (TXT) to promote “Build Your Own GIGA,” a breakthrough feature on the GigaLife App that gives prepaid subscribers the ease and convenience to make their own GIGA promos according to their passion and lifestyle needs.
“We recognize that many of our young subscribers have different lifestyle needs based on their dreams and various interests. We want to give them the freedom and flexibility to build the perfect GIGA promo with just a few taps on the GigaLife App.
This is one of the most efficient ways for Smart to inspire the Filipino youth. Let the young ones set a path for a better tomorrow,” says Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.
The choice of TOMORROW X TOGETHER as the young and effervescent headliners for “Build Your Own GIGA” couldn’t have come at a more opportune time.
Recognized globally as one of music’s top acts and rallied by their fandom called MOA (short for Moments of Alwaysness), the five-member group resonates with Smart Prepaid’s youth-driven purpose.
“Fans are naturally drawn to the music of TOMORROW X TOGETHER because of their signature sound. The music is similarly distinct, as they connect with their listeners through personal stories about the challenges that comes along with growing-up. With that, they are able to represent our young subscribers’ desire to constantly build on their passions and stay committed to their dreams despite the odds,” said Basas.