Website analytics can seem like they may only be for the tech-savvy experts, yet, you need to consider the information you can receive about your website. Things such as when customers log on, what they check out often, and which part of your website they spend more time as well as products they purchase often are just some of the things you can find out.
Don’t let the term intimidate you. GoDaddy, the company that empowers everyday entrepreneurs, is here to demystify what website analytics is about and how you can utilize them to help increase traffic for your business website.
Reach more people by posting updates during peak hours
Much like with a brick and mortar shop, your website has peak hours when most visitors come in; and website analytics can show you exactly when those are. Once you’ve identified your peak hours, you can schedule announcement posts or new products for around those times.
Conversely, once you know when you have the least amount of traffic, you can create ways to try to get more people to visit during those times. Scheduling sales or special shipping discounts during your online store’s off-peak hours, for example, can be a good way to incentivize people to head over to your website and make a purchase decision.
GoDaddy makes it easy for businesses to provide discounts or special shipping vouchers like these through its GoDaddy E-Store product. Customers just need to input their promo code upon checkout and the discounts are automatically applied—no manual computation needed.
Create more content that piques people’s interest
Website analytics can also help you identify which pages people view the most, how long they spend on that page on average, and which pages they typically click through next. You can also find out what visitors search the most on your website.
With these analytics in mind, you can get a better sense of the type of content that captivates your visitors so you can create more. Perhaps pages with videos make people stop scrolling and pay closer attention, or pages and products with a certain design or layout are more effective at leading people to click on them and make purchases. Maybe people tend to look up more “minimalist” offerings on your website search bar. GoDaddy Websites + Marketing integrated suite of tools includes built-in analytics to provide you with performance metrics for your website and advice on how to improve them.
From there, you can be more strategic about the type of content you post on your website, to help you get the results you want. Whether you’re looking to increase viewer retention, get more people to head to the Shop Now page, or help them find more relevant content, website analytics can provide valuable insights that make maintaining your website and growing your business feel less about luck and guesswork and more about smart entrepreneurial decisions.
“Website analytics can tell you more than just how many people visit your site or when. It provides comprehensive information around your website’s traffic that can lead to interesting insights around your customers’ preferences, behaviors, and habits,” said GoDaddy Director of Marketing for Southeast Asia, Norman Barrientos.
“Knowing your customer is marketing 101. And by utilizing website analytics to better understand and get to know your customers, you can intelligently tailor-fit your website to help you achieve your goals and take your business further,” added Barrientos.
From domain names to creating and maintaining a website for your business, GoDaddy is your one-stop shop for everything you need to build a strong online presence. Learn more about GoDaddy’s products and services and pick up an online marketing idea or two by visiting ph.GoDaddy.com.