Smashburger, the US-based fast casual better burger restaurant of the Jollibee Group, has opened its first store in Downtown Chicago and in Washington D.C. in the US.
In a statement, Jollibee said these openings are part of the plan to open 25 new stores in 2021 consistent with its expansion plan in North America and its vision of becoming among the top five restaurant companies in the world.
“Smashburger has achieved noteworthy business improvement, and these store openings are a testament to the brand’s growth momentum in the region,” said Jollibee Group President and Chief Executive Officer Ernesto Tanmantiong.
He added that, “The new stores in 2020 and 2021 are generating 2 to 3 times the average of other stores. The plan is to open 25 new stores and renovate a substantial number of older stores in 2021.”
“Smashburger’s financial performance is expected to continue improving markedly in the months ahead and we anticipate that these two openings will further contribute to its continued turnaround, leading to its profitability,” Tanmantiong noted.
The new store in Chicago is located at a high visibility are on the historic corner of Michigan Avenue and Wacker in the LondonHouse Chicago building and will serve as a flagship location for future expansion of the Smashburger brand in the greater Chicago area.
“Chicago has one of the best food scenes in the United States, which is why we are so thrilled to be bringing our signature burgers, sides and shakes to the Chicago Loop – the stunning heart of the city, buzzing with life and exciting attractions,” said Smashburger President Carl Bachmann.
The new store in Washington D.C. is located at 804 7th Street NW and opened July 28.
“We are happy to finally open in Chinatown D.C. area and make Smashburger the go-to place for both mouthwatering burgers and delicious breakfast for families of all ages in this community,” said Bachmann.
Smashburger is 100 percent owned by the Jollibee Group. Jollibee Group’s wholly owned subsidiary Bee Good! Inc. acquired in December 2018 Smashburger Master LLC’s remaining 15 percent stake in SJBF LLC, the former parent company of Smasburger.