Norwegian Cruise Line will be the first to feature this luxury coffee brand at sea

Published August 7, 2021, 8:00 PM

by Marie Buenaventura

Starbucks will be available soon across the entire 17-ship fleet and private resort destinations of Cruise Line by 2022

COFFEE FLOAT The new ship of the fleet, the Norwegian Encore

Norwegian Cruise Line, an innovator in global cruise travel with a 54-year history of breaking boundaries, announces an expanded partnership with Starbucks, delivering the world’s most recognized coffee experience across its 17-ship fleet and private resort destinations, just days before it makes its Great Cruise Comeback in the US departing from Seattle on Aug. 7, 2021.

By the end of 2022, the company will be the first in the industry to offer the Starbucks experience across all ships, delivering high-quality Starbucks coffee made with 100 percent of the finest arabica beans sourced from the world’s premier coffee growing regions.

Through the extended partnership, licensed stores and “We Proudly Serve” cafes will be available across all of the company’s ships. Guests will enjoy the same favorite hot and cold handcrafted beverages, seasonal blends, and sweet and savory food items as they do at their neighborhood store.

‘We are proud to announce our extended partnership offering the most robust Starbucks experience at sea for our guests just days before we restart our operations in Seattle, Starbucks’ hometown.’

On select ships where a licensed store is available, guests will also have access to the popular retail products and benefits of the Starbucks Rewards program while at sea. Starbucks handcrafted espresso beverages will also be available at all main dining room and specialty restaurants, with select ships offering self-pour coffee stations at Garden Café, the three-meal buffet.

Starbucks GIF by Frappuccino - Find & Share on GIPHY

“We are proud to announce our extended partnership offering the most robust Starbucks experience at sea for our guests just days before we restart our operations in Seattle, Starbucks’ hometown,” said Harry Sommer, president and chief executive officer at Norwegian Cruise Line. “Our teams both share a similar passion for providing meaningful experiences and opportunities for people to connect, and together we are delivering on that commitment.”

Following the successful launch of the company’s first licensed store on Norwegian Bliss in 2018, Norwegian Joy, Sky, Getaway, and Encore also offer a similar experience, with additional stores scheduled for Norwegian Gem, Epic, Breakaway, Pearl, and Escape. Norwegian Sky was the first ship in the industry to pour Starbucks’ Nitro Brew.

“Starbucks is proud to bring customers their favorite coffee experiences as they begin to reconnect, travel, and socialize together,” said Mark Ring, senior vice president for US licensed stores and Latin America at Starbucks. “Bringing Starbucks menu to Norwegian Cruise Line provides a distinctive and premium experience for all travelers.”

Later this year, guests will be able to enjoy Starbucks on Harvest Caye, the company’s private resort area in Belize, and on the company’s private island in the Bahamas, Great Stirrup Cay, guests will be able to cool off with the ever popular Starbucks’ Cold Brew. Norwegian Cruise Line recently restarted its cruise operations on July 25, 2021 following a more than 500-day suspension, with Norwegian Jade launching seven-day itineraries to the Greek Isles. On Aug. 7, 2021, Norwegian Encore, the company’s newest innovative ship, will be the first in the fleet to return to service from the US, when she debuts in Seattle for her inaugural season of Alaska cruises.

Guided by the robust protocols of the company’s Sail SAFE TM health and safety program, which at its cornerstone includes that all crew and guests must be fully vaccinated to embark for voyages through Oct. 31, 2021, the fleetwide redeployment will continue in partnership with local governments. Working with the leading experts of the Sail SAFE Global Health and Wellness Council, the robust protocols will regularly be evaluated and modified as needed, making science-based decisions to protect guests, crew, and the destinations it visits. As protocols evolve and additional information becomes available, updates will be published at ncl.com/sail-safe.

If interested, call Hong Kong at +852 2165 6000 and Southeast Asia at +65 3165 1680, visit www.ncl.com, or contact a travel professional.

 
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