Asian entertainment video streaming platform iQiyi announced on Aug. 3 the launch of its iQiyi International app on all Amazon Fire TV devices.
With this, it advances its position as leading global streamer and accelerates its international growth as it offers the best-in-class Asian entertainment to users of Amazon Fire worldwide, including the Philippines (Fire Stick Basic Edition).
Amazon Fire TV device owners will be able to access iQiyi’s growing collection of pan-Asian content with more than 3,000 show titles. The streamer has established several content niches, including period costume dramas like the globally acclaimed “Story of Yanxi Palace”; its Lights On collection which houses unconventional noir-style suspense dramas like “The Bad Kids”; NextGen variety shows and the recently launched Asian Romance Collection which featured Chinese Originals and the hit Korean Original drama, “My Roommate is a Gumiho.”
iQiyi’s strong partnerships with Korean and Southeast Asian content providers and creators will also continue to ensure that there is always something for everyone.\
“We’re thrilled to launch iQiyi and introduce high-quality, thoughtful storytelling to the millions of people who stream on Amazon Fire TV devices,” said Kuek Yu-Chuang, iQiyi’s vice president of International Business.
He added, “Born-and-bred in Asia, our goal is to bring great Asian stories to international audiences and we are also constantly looking for like-minded partners to join us in our journey. This marks another step forward to reaching audiences everywhere; and we are certain Amazon customers will resonate with these amazing Asian stories, featuring universal themes and storylines.”
To facilitate international accessibility, iQiyi also offers an unparalleled streaming experience with localized user interfaces and subtitles in up to 12 languages, customized playback settings and proprietary technology that allows users to watch their shows two seconds after clicking the play button.
Owners of newer models of Amazon Fire TV Basic Edition (Philippines) sticks will be able to indulge in the best Asian content viewing experience at home, with shows like “My Dear Guardian” and “The Day of Becoming You,” which are available in 1080p with Dolby Audio.
Existing subscribers will be able to download and log in to iQiyi on Amazon Fire TV devices, while new users can download and enjoy the free content such as full seasons of “My Dear Guardian,” “Perfect and Casual,” and “Love Revolution.”
iQiyi International app is also currently available on iOS and Android devices, Samsung, Sony, Phillips, LG and Apple TV, or at iQ.com.