Collab drops on today, July 20
For the past few years, power collaboration is the latest trend to hit the fashion and lifestyle scene. Whether it’s brands linking up with each other like Dior x Sacai, Gucci x Balenciaga, Supreme x Pucci, and, most recently, Tag Heuer x Super Mario, it seems this adjacent trend cycle is still gaining momentum in making exciting merch.
Starbucks, the American chain of coffee shops and roastery reserves, also has its fair share of collabs that make our drinking experience fashionably special. In the past, Starbucks doubled up with 3.1 Phillip Lim, Undefeated, and Band of Outsiders, to name a few. And today, they’re launching their latest design fusion with sportswear brand Fila.
“Starbucks is excited to partner with Fila for the first time in this bold new collection,” says Erin Silvoy, vice president for Product and Marketing at Starbucks Asia Pacific. “The Starbucks x Fila collection unites Starbucks mission to nurture the human spirit and Fila’s legacy of celebrating athletics and the collective good. We can’t wait to share these limited-edition items with our customers across the region.”
The result? It’s the sporty street style merch we’ve been waiting for. The Starbucks x Fila line—expressed in sports brand’s signature colors of white, red, and navy—comes in drinkware and lifestyle accessories for style savants on the go.
“Our first collaboration with Starbucks is sure to energize customers and fans across Asia,” tells Chase Park, head manager for Apparel Division at Fila Korea. “We’re proud to join forces with Starbucks to offer a wide range of exclusive items that will help customers explore their own unique style and chase new experiences all summer long.”
Dropping on July 20, 2021 at select Starbucks stores, Starbucks x Fila will only be available for a limited time. To purchase online, visit Starbucks’ flagship store on Lazada to get ahead of the line. So best to get your hands on these must-haves before supplies run out!
For updates, visit Starbucks’ website here.